2010 Cadillac Cts Premium Sedan 4-door 3.6l on 2040-cars

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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2014 Cadillac XTS gets 410-hp twin-turbo V6

General Motors told us so back in March, but it is now official: The twin-turbocharged 3.6-liter V6 announced for the 2014 Cadillac CTS will also join the options list for the 2014 Cadillac XTS. The LF3 engine puts out 410 horsepower and 369 pound-feet of torque in the XTS, however, which is 10 hp and 61 lb-ft down from its application in the CTS. It will be identifiable from the outside by a specific grille treatment and a badge on the decklid. The 3.6-liter V6 with 304 hp and 264 lb-ft holds steady as the standard engine, and both will be yoked to a six-speed automatic transmission with paddle shifters.
Also new for the front-wheel drive model for 2014 are updates that include electric power steering and optional Automatic Parking Assist that can maneuver the sedan into parallel parking spots. The three trims above standard - Luxury, Premium and Platinum - get Intellibeam headlights that automatically switch between high- and low-beam,
The four current trim levels remain but the list of optional extras for the higher specs grows with a rear-seat entertainment system equipped with DVD screens in the front seatbacks, memory settings for the front passenger seat and an armrest in the back seat fitted with radio and sunshade controls. The press release below has more info on all of the changes.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live