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Cadillac bids farewell to CTS-V Coupe with special edition

Mon, 12 May 2014

With the introduction of the latest Cadillac CTS, we knew it would only be a matter of time before a new CTS-V would come along. Now General Motors has revealed that the next CTS-V will arrive sometime next year, but before it does, the company is sending off the outgoing coupe with a special edition.
For 2015, the Cadillac CTS-V Coupe will come in a limited edition of 500 units decked out with a dark grille treatment, satin-finish wheels, red brake calipers and an upgraded cabin. The interior is decked out Recaro seats trimmed in black with red stitching, Midnight Sapele wood trim, metal pedals and a microsuede-trimmed steering wheel and shifter.
Buyers will be able to opt for white, gray or optional black exterior paint, an available sunroof and a six-speed transmission in either manual or automatic configuration. Of course, the 6.2-liter supercharged V8 comes standard with 556 horsepower, as does Magnetic Ride Control and brakes by Brembo. Pricing will be announced closer to launch, but in the mean time, you can read all there is to know by checking out the official release below.

General Motors shaking up its marketing... again

Wed, 13 Mar 2013

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM to make most cars LTE hotspots for 2015

Mon, 25 Feb 2013

General Motors isn't the first automaker to deliver in-car Internet access, but a proposed plan announced today could make the technology more widespread than any of its competitors have offered. By the 2015 model year, most Chevrolet, Buick, Cadillac and GMC products in the US and Canada will offer 4G LTE mobile broadband access. Initially, GM will just be pairing with AT&T to deliver this service, but additional carriers will be revealed in the future.
Current in-car Wi-Fi hot spots are limited to 3G, but GM says that 4G LTE is 10 times faster than 3G service and will allow for full Internet access, including streaming video for entertainment as well as services like real-time traffic updates and navigation driving directions. There is also no need for a paired smartphone with this new system, which should make it easier to use, and GM and AT&T will also be working together to develop new apps for customers.
Buyers can expect to start seeing 4G LTE in their cars starting next year, and GM is already planning to expand the service to other global markets as well. All of the information from GM's announcement is posted in a press release below.