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Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Cadillac Elmiraj sedan RWD flagship finally caught testing

While we still have no insight as to it being named Elmiraj, STS or some other permutation of the -TS nomenclature ("LTS" has apparently been registered by GM, as well), new spy shots give us proof positive that Cadillac is indeed hard at work on a rear-wheel-drive flagship model. Spied for the very first time in some north country testing, these shots provide a first look at the upcoming range-topper from Cadillac.
Impressively long and large bodywork ride atop new General Motors' corporate Omega rear-drive architecture here. Heavy cladding over camouflage may discourage finding any details, but the overall, sharp-edged and blocky design is clearly reminiscent of what we've seen on the new CTS and the recently debuted ATS coupe. A strong, wheels-at-each-corner stance helps emphasize the length of this stretched Caddy, and everything about the proportions seem spot-on for a new fullsize flagship for the brand.
It's quite possible that Cadillac will ultimately festoon this large sedan with detailing reminiscent of the original Elmiraj coupe, though thus far we've only seen prototypes wearing four-doors.

Almost half of US Cadillac dealers say no to ELR plug-in hybrid

If you've got $75,995 (or so) burning a hole in your pocket and a hankering for the new Cadillac ELR, you'd better call your local dealer before you burn up shoe leather and gasoline to head down there. According to a report on Edmunds, only about 56 percent of the brand's 940 dealers have signed up to carry the premium plug-in hybrid. As much as we'd like to see the more affluent among us driving on electricity, we can certainly understand the dealers' apparent lack of enthusiasm. The article cites costs of up to $15,000 for tools and training to sell the ELR. Show floor real estate is another consideration for dealers who aren't enthusiastic about sacrificing space for a for a vehicle with initial sales – just 46 units nationwide in the first two months, but that volume is expected to increase – that are as mediocre as our first drive impressions. Still, for those locations that co-habitate with Chevrolet dealers who already participate in the Volt program, the extra expenditure shouldn't be too onerous. The two vehicles share the same basic electro-mechanical drivetrain, so those dealerships should have most of the needed infrastructure already in place. The bulk of ELR sales, according to Cadillac's global marketing director Jim Vurpillat, are expected to be in along the coasts, in places like California, Miami and New York. Featured Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Edmunds Green Cadillac Electric cadillac elr