2005 Cts-v Cadillac Sports Sedan. Ls6 W/6 Speed. on 2040-cars

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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.

Junkyard Gem: 1998 Cadillac Catera

Every so often, during the last few decades of the 20th century, the suits running each of the big Detroit automakers would eye their European subsidiaries and decide that some car from the other side of the Atlantic could be making dollars over here in addition to pounds or francs or Deutschmarks over there. Chrysler didn't do so well with Simca 1204s or Plymouth-badged Hillman Avengers in the American marketplace (though the Simca-based Omnirizon did very well). Ford USA moved quite a few Capris and Fiestas during the 1970s, then bombed with the Merkur Scorpio and XR4Ti. General Motors tried, over and over, to get Americans to buy Opels (some sold by Buick dealers, others actually badged as Buicks), and I still see the occasional Kadett, GT, or Manta in junkyards to this day. For the 1997 model year, still stinging from the not-so-great sales of the Turin-Hamtramck-built Cadillac Allante, GM took the Omel Omega B and applied Cadillac badges. The result was the Catera, and I found this silver '98 in a Denver self-service yard recently. The Catera had a lot going for it, with a rear-wheel-drive layout and a modern V6 engine that made more power than the BMW 528i's straight-six that year. It should have been able to compete with European luxury sedans in North America because it was a European luxury sedan. Unfortunately, you couldn't get a manual transmission in the Catera, "traditional" Cadillac shoppers thought the Catera lacked a sufficiently massive presence, and younger Cadillac buyers flocked straight to the Escalade starting in 1999. After 2001, the Catera was no more. I still find Cateras in junkyards, nearly 20 years after the last ones were sold, so they appear to have held together pretty well. This one was in nice shape until the end, with all the original manuals still in the glovebox. Even the Catera ballpoint pen remained with the car for its whole life. As we can see in the owner's manual, Cadillac marketed the Catera as "The Caddy That Zigs." The idea was that younger car shoppers would become as Cadillac-obsessed as their grandparents had been. Inspired by the ducks in the Cadillac logo, the Catera marketing team created Ziggy the Duck to pitch this car. Things didn't go so well. The Catera listed at $29,995 in 1998, about $47,600 in 2020 dollars. That made it an affordable alternative to the BMW 5-Series or Acura 3.2 TL, but total Catera sales came to fewer than 95,000 cars over five model years.