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Johan responds to critics again about Cadillac's NY move

Cadillac's new President Johan de Nysschen has faced a fair amount of criticism since assuming his position at the head of the American luxury manufacturer. From the company's move to New York City to a controversial new naming scheme, the first few months of his tenure have not been smooth sailing. Now, the embattled exec is firing back against his critics, notably Automotive News Editor-in-Chief Keith Crain, in a new column running in AN.
De Nysschen countered Crain's claim that the move to the Big Apple, "can only mean that someone wants to live in New York."
"The relocation decision is entirely unrelated to the personal living preferences of any Cadillac executive. No corporation would tolerate such indulgence by its leadership," de Nysschen wrote. "It is about structurally entrenching a challenge to the status quo by reinforcing the psychological and physical separation in business philosophy between the mainstream brands and GM's luxury brand."

Cadillac reveals more 2015 Escalade details, launches colorizer

Cadillac has opened up a mini-site to entice you into its all-new 2015 Escalade, and begun talking about more of its features and trim levels. While all versions of the new daddy Caddy will be powered by a 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque routed through a six-speed automatic, there will be three trim packages you can wrap around that powertrain and seven exterior colors available to make it pop.
Features common to all trims include leather throughout, heated and cooled front seats, a 12-inch reconfigurable dash cluster, a quieter interior thanks to Bose active noise cancellation and the brand's love/hate CUE infotainment system. The base trim comes with adaptive remote start, hands-free tailgate, rear-view camera, park assist, Magnetic Ride Control and sits on 20-inch wheels. Moving up to the Luxury spec increases your stature with 22-inch wheels and adds a reconfigurable, color head-up display, a sunroof, power fold-and-tumble second row seating, Intellibeam headlights and a Driver Awareness Package with active crash-avoidance technology like Safety Alert Seat, lane departure warning and forward collision alert.
The top Premium trim gets a Driver Assist Package that includes Automatic Collision Preparation, automatic braking and adaptive cruise control, rear-seat entertainment, along with exterior touches like illuminated door handles.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.