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Cadillac Celestiq previewed as a flagship luxury electric car

Last year, our Autoblog Green editor, John Beltz Snyder, got a sneak peik of GM's upcoming electric car roll out. No photos were given, but he described them in great detail. Now we finally get our own peek at one of those cars, the Cadillac Celestiq flagship sedan. Sadly, we don't get a particularly clear look, since Cadillac is only teasing the car at this point, but it's better than nothing, and better than most teasers. We get a top-down shot that reveals the car will share some key cues with the Lyriq crossover EV. Most obvious is the rear with the boomerang taillights and fastback roof, which is a glass unit separated into four pieces. Each piece can be individually adjusted for transparency, and it appears they can be illuminated as well. The front also appears similar to the Lyriq with a geometric grille covered in a transparent panel. The grille looks significantly larger, though. It also features illumination like the crossover. We also get a look at the interior, which prominently features a full-width screen for instruments and infotainment. There appears to be a screen in the center console/stack that can control functions including the roof panel illumination. According to Snyder, the interior also has extensive wood and metal trim intermingling with nifty ambient lighting. Cadillac didn't say much about the mechanical aspects except the basics. It will use GM's Ultium battery technology that will be shared with other products such as the aforementioned Lyriq and the GMC Hummer EV. It will also feature four-wheel steering as well as all-wheel-drive, undoubtedly courtesy of dual motors, one front and one rear. Cadillac previously confirmed that the Celestiq is headed for production. We also suspect that some of the fancy features such as the screens and multi-panel glass roof could make it to production. This is because it's meant to be a halo product showing off the ultimate in luxury and technology from the brand, and it could have a price tag larger than $200,000. We're expecting Cadillac to fully reveal the Celestiq in a few months, but it could be a while before the production version hits the road. The Lyriq isn't going on sale until late next year, and we would bet the Celestiq wouldn't come ahead of it. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

All-new 2019 Cadillac XT4 crossover debuts in New York

Cadillac spent years and years improving its mainline sedans, the CTS and ATS, turning them into awfully good impressions of BMWs from a few years before. The thing is, great sedans aren't selling, and crossovers sure are. Cadillac's XT5 is the only crossover in the lineup, something that's had American Cadillac dealers gnashing their teeth and wailing — although anyone they can upsell into an Escalade can staunch the bleeding. That brings us to the new XT4, which is smaller than the XT5 but even sharper than its bigger sibling. Let's take a closer look at this new two-row luxury crossover. For one, it's based on what Cadillac calls a unique platform. That may be true, technically, although it's likely related to the Equinox/Terrain on some level. Platforms are becoming quite flexible: Look at Volkswagen's MQB, under everything from Euro hatches smaller than our Golf to the three-row Atlas. Whatever else it is underneath the skin, all XT4s will share one powertrain: the corporate 2.0-liter turbocharged inline-four, paired to a nine-speed automatic transmission. View 14 Photos The engine puts out a healthy 237 horsepower and 258 pound-feet of torque, putting it just a hair underneath its closest domestic rival, the Lincoln MKC with the 2.0-liter EcoBoost. Of course, the 2.3-liter MKC beats the XT4 handily, but that's another story. Power is produced with the help of a twin-scroll turbocharger. All-wheel drive is available, with a driver-selectable rear axle disconnect to save a small amount of rolling friction. Cadillac estimates it'll be good for 30 MPG on the freeway, but we haven't seen official results to confirm that. A few other changes that'll affect driving: electro-hydraulic brake assist, a first for Cadillac and mainly a fuel-saving measure; and Continuous Damping Control, which alters the damper's valve continuously based on a number of parameters. It's almost certainly used here because it's lighter and less expensive than air suspension or MagneRide, and it is optional on XT4. CDC or no, all XT4s utilize a front strut and five-link rear suspension. All XT4s also ride on 18-inch wheels in various designs. The trim strategy is mildly interesting. The base model is the Luxury, and then you can choose a Sport (black exterior trim, unique wheels) or a Premium Luxury (bright trim and satin-brushed accents). The interior options are suitably upscale and premium, and we'll have more to say about them a little later when we can see this car up close.