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It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

First Cadillac ELR rolls off the line

Gearing up for the Belle Isle Grand Prix this weekend, General Motors invited some of the Chevrolet and Cadillac racecar drivers out to its Detroit-Hamtramck assembly plant. While there, the racers - including IndyCar Driver and Chevrolet Volt owner, Simona De Silvestro - witnessed the very first 2014 Cadillac ELR to roll off the assembly line.
These vehicles are not destined for customers, however, but instead pre-production units will be used by engineers for testing purposes. Actual production of ELR consumer models is expected to commence closer to the end of this year. As a refresher, this range-extended electric Cadillac shares much of its powertrain with the Volt but will have a sportier coupe design inspired by the Converj Concept. De Silvestro manged to snap a few images of here own, which you can see in the gallery below.

2016 Cadillac ATS-V Sedan Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Cadillac ATS-V Sedan. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.