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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

2016 Cadillac ATS-V Sedan Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Cadillac ATS-V Sedan. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

2015 Cadillac ATS Coupe favors cleanliness over radical lines

Though you might not know it from looking at vehicles like the XTS and Escalade, if you take a broader look at history, you'll see that Cadillac models have gotten a lot smaller from the tail-finned highway cruisers of old. At least when it comes to coupes, anyway. The Eldorado, in particular, kept getting smaller until it disappeared, its place taken in recent years by decidedly more compact XLR, CTS Coupe and ELR hybrid. What you see here, however, is Cadillac's smallest coupe yet.
Revealed today at the Detroit Auto Show is the new 2015 Cadillac ATS Coupe, the brand's first compact two-door coupe, and the first production car to wear the brand's all-new crest. It shares the same platform and wheelbase as the existing ATS sedan, but packs a wider track and unique bodywork that's decidedly more conservative and less unique in its angular styling than the CTS Coupe that it's likely to ultimately displace in the Cadillac lineup. Styling aside, the all-American luxury marque has engineered the ATS Coupe with a focus on reducing weight to the benefit of both performance and fuel economy, giving it near 50/50 weight balance front to rear with underbody aerodynamic elements helping it cheat the wind.
Buyers will be able to choose between two engines: a 2.0-liter turbo four and a 3.6-liter V6.