2020 Cadillac Ct6 Premium Luxury on 2040-cars

Auto blog

Cadillac is bringing a new concept to Pebble Beach

Cadillac will debut a new concept Thursday in Monterey. The company also released teaser video, but it only shows us a few glimpses of interior parts and a concept drawing that seems to show a very minimalistic dashboard. The big draw appears to be the large screen filling in for instruments and infotainment. According to Cadillac, the screens are curved OLED panels co-developed with LG, and the technology behind them will appear in a future Cadillac. Bringing a new concept to the famous Monterey Car Week is a return to form for Cadillac. In past years the company brought beautiful concepts like the full-size, four-door Ciel convertible, and the taught, athletic Elmiraj coupe. The latter of these showcased designed cues that trickled into production Cadillacs. No word (or pictures) on the exterior yet. We'll be sure to have complete coverage of the concept later this week. Related Video: Image Credit: Cadillac Cadillac Concept Cars Videos Pebble Beach

Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac previews upcoming new XT5 crossover [UPDATE]

UPDATE: Cadillac has released another three images, which we've added to the gallery above. Cadillac is gearing up to unveil its new XT5 crossover at the Dubai Motor Show in November. We've already seen what it'll look like - from a couple of angles, anyway - but the all-American luxury automaker has given us another taste of what's to come with a quartet of images released on its official Facebook page. Set to replace the SRX that's now six years old, the all-new XT5 adopts the new design language we've seen on newer Cadillacs of late. That's most particularly emphasized with those vertically integrated LED headlights. The sharply creased styling is also signature Cadillac, as is the egg-crate grille capped by the brand's wreath-less new emblem. The dark brown paint job also looks like it has a deep metallic flake to it, offset by satin brightwork where you might have once expected to see glinting chrome. (Then again, it could just be reflecting a uniform backdrop.) The XT5 is expected to be the first of several new Caddy crossovers to wear the letters XT. A smaller model (likely to be dubbed XT3) is tipped to slot in below, with a larger XT7 to slot in above – but still below the defiantly truck-based Escalade that's not about to go anywhere anytime soon. Sedans will continue to start their nameplates with the letters CT. But after a dozen years, the letters SRX will be retired from the Cadillac lexicon. Related Video: