Cadillac Allante Standard on 2040-cars

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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Crossovers versus Cars | Autoblog Podcast #479

Episode #479 of the Autoblog Podcast is here. This week Dan Roth, David Gluckman, and Greg Migliore compare and contrast the strengths of cars and crossovers, and if we'll soon see the long dominance of the midsize sedan ceded to this relative newcomer. It all starts with the Autoblog Garage - check it out! Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #479 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics Cars vs. Crossovers In The Autoblog Garage 2016 BMW X5 xDrive40e 2016 Honda Civic 2017 Cadillac CT6 Hosts: Dan Roth, David Gluckman, Greg Migliore Rundown Intro & Garage - 00:00 Cars vs Crossovers - 24:28 Total Duration: 54:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts BMW Cadillac Honda SUV crossovers

2016 Cadillac CTS-V prepares to kick ass, take names

Some stories write themselves. This post on the North American International Auto Show debut of the 2016 Cadillac CTS-V is one of them. This 200-mile-per-hour sedan pilfers the 6.2-liter supercharged V8 from the Chevy Corvette Z06, and puts it to the same tire-devastating effect, offering up 640 horsepower and 630 pound-feet of torque. An eight-speed automatic – please join us in a moment of silence for the dearly departed manual CTS-V – then dispatches the force-induced thrust to a very large, sticky set of Michelin Pilot Super Sport tires. To ensure the CTS-V can tear your face off with lateral Gs as well as accelerative Gs, Cadillac stiffened the car's structure by 25 percent, fitted magnetic ride control and fitted the aforementioned tires. Beyond the mechanicals, a substantial rear spoiler, front splitter and diffuser improve grip through aerodynamics. Keeping drivers pinned during all this tire shredding and face tearing is the task of meaty, two-piece Recaro sport seats, which are found in a luxuriously appointed cabin, complete with 4G LTE connectivity, a Bose stereo and Siri Eyes Free. There's even a Performance Data Recorder, which will be on hand to record your miscues if (or perhaps when) the car's extreme abilities outpace your own talents. Take a look at our array of live images from the CTS-V's official debut at the 2015 Detroit Auto Show.