1993 Cadillac Allante Northstar Convertible on 2040-cars

Auto blog

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Jay Leno welcomes a 2016 Cadillac CTS-V into the garage

After checking out a multitude of classic cars and customs over the past few weeks, Jay Leno switches things up with a modern performance machine in the latest video from the garage – a 2016 Cadillac CTS-V. Leno is curious about Caddy's attempt to challenge the BMW M5 and Mercedes-Benz E63 AMG S, and he takes a long, technical look at the sedan with chief engineer David Leone. Not content to just peek under the hood, Leno puts the CTS-V up on the rack to see what it packs underneath the svelte body. Once he gets the lowdown on the Caddy's engineering, it's time for a drive. Leno also flexes his interviewing skills while behind the wheel and gets even more info about the CTS-V's capabilities from Leone. He seems fairly impressed, but Leno's most entertaining question about the 640-horsepower sedan is whether it can do a burnout. He provides a definitive answer to that at the end of the clip. Related Video:

Meet the next president's new Beast, a giant bomb-proof limo

We don't know who will be our president in 2017, but now we have a better idea of how that person will be transported on land. The next presidential limo, officially referred to as the presidential state car, will be another Cadillac. And a big one. You're looking at a lone spy photo of a car that will be of high interest to actual spies – not to mention Secret Service agents and lots of law-enforcement types. President Obama has been riding around in a Cadillac nicknamed The Beast for a while now. (It recently made an appearance on Comedians in Cars Getting Coffee.) Over the Secret Service radios, it goes by Cadillac One and Limo One. While the current car looks like a stretched Cadillac DTS sedan, it's actually kind of huge and built on a Chevrolet Kodiak medium-duty truck chassis. The same is likely to be true again, but this one will look a lot more like the latest Cadillac models. Through the camo we can see a front end reminiscent of the new CT6 large sedan. Imagine one of those scaled to about 5/3 of the production car and you've got the right idea. Fun fact: It will be the first presidential limo to feature Caddy's new wreathless crest logo on its grille. View 6 Photos As for features, we're in the dark and will remain so even after the new president-mover goes into service. The details are a legitimate matter of national security, but you can bet it's bulletproof, can withstand small bombs, and has some kind of onboard secondary air supply in case of a chemical or biomedical warfare attack. Oh, and it has that big red phone in back in the event things get really bad. The new one will no doubt carry the latest communications and safety technology. The new presidential limousine has been in the works for some time. The government sent out a request for proposals in 2013, and this model is expected to go into service sometime in 2017. Chances are it will make its debut at the inauguration of [INSERT CONTROVERSIAL NAME HERE] in about a year's time. Related Video: