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Cadillac adds torque-number badging to most new models starting in 2020

Few phrases describe huge swaths of America better than a phrase spotted on the back of a top-fuel dragster at an NHRA event: "You can never have too much horsepower or ammunition." If Cadillac CEO and wily Canuck Steve Carlisle has his way, the revised phrase would substitute "torque measured in Newton-meters" for "horsepower." Starting with the 2020 model year, America's luxury brand will add torque figure badges to CT and XT models, beginning with the XT6. The badge above kinda almost sorta represents the torque produced by the luxury crossover's 3.6-liter V6. That badge did not appear on the XT6 we photographed at the Detroit Auto Show. In U.S. parlance, twist in the XT6 comes to 271 pound-feet. Translated to Newton-meters, that's 367 Nm. Then round that up to the nearest 50, which Cadillac will do, and one arrives at 400. True, the rounding prevents a future of number jumbles like the 2020 XT6 367 vs. the 2021 XT6 419T. Nevertheless, we don't know why Cadillac is rounding to the nearest 50 instead of the nearest 25, since 50 Nm is about 37 lb-ft and could conceal a decent torque increase between model years. A "T" denotes turbocharging, and we imagine there'll be designations for hybrids and electric cars. We think most modern attempts at engine-based nomenclatures soon get as complicated as ciphers or come unmoored from their original scheme. And based on our experience with The Average Car Buyer, they don't care. A bigger number, no matter what that number represents, means more, which is the important thing. Because America, right? Maybe not. Carlisle said, "We're not talking about displacements any more," and the new badging will give consumers "a clear understanding of the power differences across the lineup." The brand believes torque provides a better comparison between ICE, hybrid, and EV powertrains and "the balance between fuel economy and performance." As for the immigrant unit of measurement, Carlisle told CNET, " It's metric, it's universal, it's global, we have to think about all the markets that we're doing business in." Oh, and, "Engineers certainly prefer Newton-meters." The new nomenclature will not be applied to V-series models or the Escalade, because the CEO holds that "special cars get special names." We should probably take a moment to reassure the CT and XT models that Steve Carlisle thinks you're all special, too. Just a different kind of special.

Cadillac confirms 'Blackwing' name, manual gearboxes for pumped-up CT4-V, CT5-V

Cadillac officially confirmed Tuesday that the high-output variants of its new CT4-V and CT5-V sedans will be dubbed "Blackwing," sharing a nameplate with GM's stillborn twin-turbocharged V8. As an added bonus, company representatives said for certain that both of Cadillac's new super-sedans will be offered with a manual transmission, confirming long-standing rumors to that effect.  "The Blackwing name has come to represent the very best of Cadillac performance engineering, craftsmanship and technology," said Cadillac chief engineer Brandon Vivian. "The new CT4-V Blackwing and CT5-V Blackwing build on the brand’s respected legacy of ultimate-performance driving experiences and elevate them even further." Cadillac says the two Blackwing sedans, which are successors to the critically acclaimed ATS-V and CTS-V, will represent "the apex of Cadillac performance and driver engagement." The company also remained mum on just what to expect in terms of capability, teasing only the fact that both the CT4-V and CT5-V Blackwing posted quicker lap times in testing at Virginia International Raceway earlier this year than their predecessors did.   Rumors have pointed to the CT5-V Blackwing making use of the company's supercharged 6.2-liter V8, which also powered its predecessor. The 6.2 shares its architecture with the company's flagship, naturally aspirated V8, making it an economical choice for powering performance cars. The smaller CT4-V is likely to be motivated by a turbocharged 6-cylinder. They will also be available in limited numbers, though Cadillac's announcement did not elaborate on just how many (or few, as the case may be) will eventually be built, or how many model years to expect. The CT6-V, which carries the 4.2-liter V8 that shares the "Blackwing" name, saw only limited production before being axed.  The V8 itself may find a new home down the road, but for the time being, it's toast.  Cadillac assured us that more information on the new CT4-V and CT5-V Blackwing will be come along soon enough. For now, at least we know what they're going to be called.  Related Video:    

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.