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Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

2016 Cadillac CTS-V to hit dealers this summer, start at $83,995*

Cadillac has announced pricing for the 640-horsepower CTS-V, and not only will the new super-sedan outgun its heartiest German rivals, it'll undercut them on price, too. Kicking off at $83,995 (not including a $995 destination charge), the CTS-V is nearly $10,000 less than the 560-hp BMW M5, almost $18,000 less than the 577-hp Mercedes-Benz E63 AMG S 4Matic, and is nearly $25,000 less than the 560-hp Audi RS7. So in case you were wondering, yes, the CTS-V will continue to be one of the auto industry's very best high-performance bargains in its third generation. "V-Series represents the pinnacle of Cadillac, a brand that now makes drivers' cars at the highest level," Cadillac's head honcho Johan de Nysschen said in a statement. "The new CTS-V is essentially two cars in one: a luxury sedan with sophisticated road manners and a track-capable sports car with awe-inspiring performance. This type of car is exclusive, the domain of the few who can access this level of incredible capability. V-Series matches or overtakes the finest cars in this elite class, while being more accessible." As for when you can get your hands on bargain-priced beast, dealers are now accepting orders, with deliveries slated to begin late this summer. Scroll on down for the official release from Cadillac. Next-Generation 640-hp Cadillac CTS-V Launches This Summer U.S. DEALERS BEGIN ACCEPTING ORDERS NOW FOR CADILLAC'S UPCOMING PERFORMANCE ICON DETROIT – Cadillac announced today that U.S. dealers will begin accepting orders for the next-generation 2016 CTS-V, the all-new high-performance sedan that launches in late summer. The 640-hp CTS-V is the second of two all-new V-Series models to come to market in 2015, following the smaller ATS-V coupe and sedan, which launches in late spring. Cadillac's new 2016 V-Series models represent a significant expansion of the brand's elite, high-performance line. Not only are the new V-Series cars elevated in terms of performance, they now reach a broader spectrum of drivers by presenting two distinct personalities, size categories and price points. With a top speed of 200 mph and 0-60 performance in 3.7 seconds, the CTS-V is the most powerful car in Cadillac's 112-year history. The 2016 CTS-V is priced from $83,995. Customers can place orders now with dealers and view additional product information at Cadillac.com. The CTS-V elevates into the elite group of the world's highest-performing sedans.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury