1992 Cadilac Allante on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac sales chief Peffer resigns amidst slow sales

Cadillac continues to hemorrhage executives, as it's just seen its fourth high-level departure in the past year. Vice President of Global Strategic Development Don Butler (who defected to Ford) and European President and Managing Director Susan Docherty both left the company of their own volition, while Chase Hawkins, Cadillac's vice president of sales and service, was fired following a "violation of policy" in July of 2013. Strangely, it's Hawkins' replacement, Bill Peffer (shown above), who has handed in his papers this time around.
"Bill left to pursue other interests. Kurt McNeil replaces him, effective immediately," spokesman David Caldwell told Autoblog via email.
McNeil last held the VP of sales and service position back in 2012. He's currently the vice president of US sales for all of General Motors. According to The Detroit News, McNeil will take on the post in what is likely an interim capacity.

2015 Cadillac ATS, CTS recalled over brake issue

A problem with the brakes on the 2015 ATS and CTS has prompted Cadillac to issue a recall. According to the notice below from the National Highway Traffic Safety Administration, the issue revolves around the bracket that connects the brake pedal assembly and the rod that actuates the brakes. Even under normal operation, that bracket could fracture, impeding the ability to slow or stop the vehicle. That, as you're surely aware, could increase the risk of a crash. The issue affects a reported 2,163 vehicles in the United States. Owners will need to be bring their vehicles in to their local dealership to have those brackets replaced starting on August 1. See the complete recall notice below. RECALL Subject : Brake Pedal Bracket may Fracture Report Receipt Date: JUN 09, 2015 NHTSA Campaign Number: 15V358000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 2,163 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Cadillac ATS and CTS vehicles. The affected vehicles have a bracket between the brake pedal assembly and the rod that actuates the brakes that may fracture during normal brake pedal operation. CONSEQUENCE: If the bracket fractures, the driver would not be able to apply the brakes, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will inspect the vehicle and replace any affected bracket, free of charge. The recall is expected to begin August 1, 2015. Owners may contact Cadillac customer service at 1-800-458-8006. GM's number for this recall is 15352. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.