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2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

Cadillac confirms Blackwings will get manual transmissions and 3D-printed parts

Cadillac's upcoming 2022 CT4-V and CT5-V Blackwing will be the first GM production cars to utilize 3D-printed technology. In fact, the technology will be featured front and center on one of the cars' most hotly anticipated features — in a decorative medallion atop the shift knob of the manual transmission. Cadillac says that "additive manufacturing" (named as such because 3D printing accumulates tiny deposits of material to create the object) made the manual transmissions possible by reducing costs and waste. Aside from the medallion, the cars will employ two 3D-printed two HVAC ducts and an electrical harness bracket. "[The manual transmission is] something we know V-Series buyers want and itÂ’s something we knew we had to have, so we used innovative processes to make it happen,” said Cadillac performance variant manager Mirza Grebovic. Speaking of which, Cadillac commissioned a Harris Poll survey about manual transmissions and received some interesting results. For example, 66 percent of American adults surveyed know how to drive manual, and 55 percent said they've owned a standard shift car. Of those who don't, roughly 40 percent are either somewhat or very interested in learning. Interest is highest among two key demographics, 64 percent of those earning $75,000 or more in annual household income, and 62 percent of those ages 18-34. The findings seem to contradict what many automakers have said about lack of interest in manuals, with some declaring a sub-1 percent take rate when manuals are offered. Perhaps with a performance-oriented car such as the V-series, buyer preferences change. The mix of old school gearboxes and new school manufacturing techniques will result in what looks like a very potent car on paper. The CT5-V Blackwing is rumored to be powered by an updated 6.2-litter V8, while the CTS-4 Blackwing is said to be motivated by a turbo six. Neither will use the twin-turbo 4.2-liter V8 of their namesake, but they should prove to be worthy successors to the CTS-V and ATS-V. Related Video: