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GM wants to have 10 plug-in models in China in five years

Last we checked, General Motors was selling all of three plug-in vehicle models in its home country of the US, and is prepared to make the Chevrolet Bolt EV available on these shores later this year. So it's notable that the automaker is hatching plans to have at least 10 plug-in variants for sale in China within the next five years, according to Hybrid Cars. Which plug-ins are coming remains a mystery. GM started selling a hybrid version of the Buick LaCrosse in China this month. The strategy makes sense, as China is now the world's largest car market, and accounts for about a third of GM's annual revenue. The automaker, which operates in China under the SAIC-GM and SAIC-GM-Wuling joint ventures, sells cars there under the Chevrolet, Buick, Cadillac, and Boujun badges, and has been doing so for the better part of two decades. Most recently, GM started selling a hybrid version of the Buick LaCrosse in China this month. What we do know is that GM is building its Cadillac CT6 Plug-in Hybrid in China, with distribution to be split between China and the US. That model, which is scheduled to start sales by the end of the year, is being built overseas because of a combination of Chinese government support for new-energy vehicle technology through incentives and the fact that battery-pack maker LG Chem makes most of its cells in nearby South Korea. The plug-ins are part of a broader plan by General Motors to either introduce or substantially tweak about 60 models by the end of the decade. With such new models, GM looks to boost unit sales by as much as five percent a year for the next few years. As for the other nine plug-in models slated for China by 2021, the company is mum. GM spokesman Dan Flores declined to comment to AutoblogGreen. Related Video: Featured Gallery 2016 Cadillac CT6: First Drive View 32 Photos News Source: Hybrid Cars Green Cadillac Chevrolet GM Electric Hybrid PHEV

Cadillac abandons plans for six-digit flagship sedan

So much for that party. Cadillac has announced that it is walking away from plans to build a high-dollar, rear-wheel-drive ultraluxury sedan. The low-volume model would have been based on the lusty Ciel Concept, and the production iteration would have carried a price tag well over $100,000. Executives with the automaker reportedly claim the model wouldn't have bolstered the brand enough to be worth the investment.
Even so, Automotive News reports Cadillac is still on track to build a range-topping four-door to go head-to-head with the BMW 7 Series and Mercedes-Benz S-Class. That model will likely be constructed on the company's upcoming Omega rear-wheel-drive platform, but we won't see it bow until at least 2016. Right now, the front-wheel-drive XTS sits at the top of the Cadillac lineup, and while that machine and it's twin-turbocharged V6 variant makes a compelling argument against certain luxury entries, it falls short serving as a legitimate competitor for the likes of the 7 Series and S-Class for enthusiast drivers.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.