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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2021 Buick Envision's bold design means small space gains, a few big losses

So far, every preview we've had of the 2021 Buick Envision compels us to believe that it isn't playing in the same league as the current Envision, nor is it playing the same sport. The chiseled, crisp exterior is matched by an interior that, in pictures at least, sends a genuine premium message. GM Authority got early intel on dimensions for the new crossover, the numbers showing that the only close relationship between the current and the new Envision is in size. According to GMA, the 2021 Buick will be 185.5 inches long on a wheelbase of 109.4 inches, it'll stand 74.1 inches wide without mirrors, and 64.6 inches tall. Front and rear tracks are matched at 63.3 inches. That makes the new version 1.8 inches longer than the current five-seater, with a wheelbase stretched 0.9 inches, while width is 1.7 inches wider but overall height is 2.2 inches lower. The track has been expanded by 1.3 inches front and back. The four-trim lineup will be base, Preferred, Essence and Avenir. Buick's website pegs the current Envision at the single curb weight of 3,755 pounds. GMA writes that the new car comes in at 3,685 pounds in base form, or 3,932 in top Avenir trim. Those could all represent weights for front-wheel-drive models. AWD will be optional on all but the base 2021 Envision. The price for edgier design is a tiny cut in interior room in front. In the coming crossover, front headroom shrinks 0.4 inches to 39.6 inches, front legroom shrinks by 0.5 inches, front shoulder room goes down by 0.3 inches. Front hip room gains 0.7 inches, however, Occupants in the row behind get a tiny bit more space in two dimensions, rear headroom going up 0.4 inches, rear legroom by 1.8 inches, Rear shoulder room gets shaved 0.7 inches, and those haunches on the 2021 model take a bite out of rear hip room, that spec dropping by 5.7 inches to 47.4.  Cargo room sees a slight dip, too, there being 25.2 cubic feet of space behind the second-row of seats compared to 26.9 feet available now. The gap grows with the rear seats down, the coming Envision able to swallow 52.7 cubic feet behind the front row, the current Envision managing 60 cubic feet.  When product starts showing up on dealer lots, we're to expect a 2.0-liter turbocharged four-cylinder under the hood with 230 horsepower and 258 pound-feet of torque, shifting through GM's nine-speed automatic transmission. GMA believes pricing will start around $34,000, which would be about $500 more than the current Envision.    

U.S. denies GM tariff relief request for China-made Buick SUV

WASHINGTON — The Trump administration has denied a General Motors Co request for an exemption to a 25 percent U.S. tariff on its Chinese-made Buick Envision sport utility vehicle. The denial of the nearly year-old petition came in a May 29 letter from the U.S. Trade Representative's office saying the request concerns "a product strategically important or related to 'Made in China 2025' or other Chinese industrial programs." The midsize SUV, priced starting at about $35,000, has become a target for critics of Chinese-made goods, including leaders of the United Auto Workers union and members in key political swing states such as Michigan and Ohio. GM said on Tuesday it was aware of the denial and has been paying the tariff since July. GM has not raised the sticker price to account for the tariff. Buick Envision sales fell in the United States by nearly 27% to 30,000 last year and fell another 21% in the first three months of 2019. Only a small number of vehicles are built in China and sold in the United States. Last month, the U.S. Trade Representative's Office also denied a request by Chinese-owned Volvo Cars for tariff exemptions for mid-size SUVs assembled in China after the automaker sought an exemption for the XC60, its top selling U.S. vehicle. GM, the largest U.S. automaker, argued in its request that Envision sales in China and the United States would generate funds "to invest in our U.S. manufacturing facilities and to develop the next generation of automotive technology in the United States." GM said last year the "vast majority" of Envisions, about 200,000 a year, are sold in China. Because of the lower U.S. sales volume, "assembly in our home market is not an option" for the Envision, which competes with such mid-size crossover vehicles as the Jeep Grand Cherokee and the Cadillac XT5. Ahead of the July 2018 start for higher import tariffs, GM shipped in a six-month supply of Envisions at the much lower 2.5 percent tariff rate, Reuters reported in August 2018.