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Auto blog
GM trademarks 'Sport Touring' for Buick Regal, LaCrosse
Thu, May 7 2015Discovering trademarking or patents from automakers always fascinates us since the filings hint at the possible future of motoring. Based on two recent applications, Buick has something possibly brewing for two of its sedans, because the company now has the trademark for Sport Touring on the Regal (pictured above in GS trim) and LaCrosse. According to GM Inside News, both trademarks are dated April 27 and are simply described to the US Patent and Trademark Office as being for "motor land vehicles, namely, automobiles." That doesn't narrow things down at all. However, since the moniker is specifically for both sedans, Sport Touring might be a new trim or special edition for them. Buick had no comment when reached by Autoblog. Of course, there are a whole host of automotive trademarks that are claimed that end up with no actual vehicle in showrooms. Unfortunately, we just have to wait to find out if this is another case like the Buick Enclave Tuscan where the filing offers a preview of the future or a situation like the still long-awaited return of the Supra.
Junkyard Gem: 2006 Buick Lucerne CXL
Sat, Oct 30 2021When The General's Buick Division axed the LeSabre and Park Avenue names in 2005 (after 46 and 30 years, respectively, though the Park Avenue returned a few years later in China), the replacement top-of-the-line Buick sedan became the new Lucerne. It wasn't the Buick with the biggest price tag that year— those honors went to the Terraza minivan and Rainier SUV— but it became the flag-bearer for a bloodline of cushy, prestigious Buick sedans that stretched all the way back to the early days of the American auto industry. Lucerne sales for the 2006 and 2007 model years went pretty well, and now enough time has passed that some of these cars are showing up in the self-service car boneyards I frequent. Here's a first-year example with the optional Northstar V8 engine, found in a Northern California yard last summer. Plenty of American cars have been named after cities in Italy, France, and Spain, but the Lucerne is the only one I can think of that bears the name of a Swiss city (to be fair, the entire Chevrolet Division is named after a Swiss man, so Switzerland didn't really get shortchanged by The General in the naming department). CXL was the Lucerne's mid-grade trim level, sandwiched between the CX and CSX. The high-zoot Lucerne CSX got the 4.6-liter Northstar as standard equipment, but this quad-cam V8 and its 279 horses cost extra on the CXL. The base engine for the CX and CXL was the good old 3.8-liter pushrod Buick V6, rated at 197 horsepower. No US-market 2006 Buick could be purchased new with a manual transmission; this car has a four-speed automatic. In a Buick tradition stretching back to the late 1940s, this car boasts flashy "Ventiports" on the fenders. In past years, the number of ports on each side designated the car's intended swank level; starting with the Lucerne, they indicated the number of engine cylinders. So, when you're crawling around your local Ewe Pullet and looking for Northstars, seek out the Lucernes with the four-hole Ventiports. "Leather-appointed" power bucket seats and "wood-toned" trim were standard on the CXL, as well as an MP3-capable CD player with six speakers. By 2006, most American vehicle shoppers seeking something big and luxurious chose trucks and truck-like machines, but the market still supported quite a few sedan models such as the Lucerne. Most US-market GM vehicles got these little square "Mark of Excellence" fender badges during the late 2000s.
Opel Insignia, the harbinger of a Buick, rolls out at Geneva
Tue, Mar 7 2017GM's sale of Opel/Vauxhall to French automaker PSA Groupe will take effect later this year, but new models roll out regardless, as Opel debuted its all-new 2018 Insignia flagship (and Buick Regal clone) Tuesday at the Geneva Motor Show. The midsize Insignia, which bears a great resemblance to a Mazda6, will come in Grand Sport and Sports Tourer (that is, a wagon - will Buick offer a wagon?). It is built in Russelsheim, Germany. As part of the GM-PSA deal, the two companies agree that PSA, maker of Peugeot and Citroen, will continue to supply some Holden and Buick models; Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. But as the two brands part ways, we may well see Buicks remaining Buick-y, and Opels evolving away from GM parts and designs. Seeking a little clarity on what the sale of Opel means, we asked Buick and were directed to a statement: General Motors announced an historic agreement to sell the company's Opel business to PSA Group. This is a major milestone and one that we believe will improve the business prospects of each company and deliver significant value to shareholders, customers and employees around the world. Buick and Opel have historically cooperated on a number of product programs. Buick products will not be impacted by today's announcement. We will continue to deliver our product plans with excellence and precision. Buick has delivered three consecutive years of record global sales, we are General Motors' second largest international brand, and we have built an excellent reputation for quality and customer service. The new products Buick will announce in 2017 will help us build on this momentum. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive. With the Opel versions debuting at Geneva, the Buick Regal will possibly follow at the New York auto show in April. The Insignia will start at about $25,500 and has the now-customary roster of high-tech options such as active lane keeping, a heads-up display, 360-degree-vew cameras, a hood designed to increase pedestrian safety and a new Opel OnStar Personal Assistant to help book hotel rooms on the fly or search for parking spots. The car comes with turbocharged four-cylinder engine options, an eight-speed automatic, and it's 400 pounds lighter than its predecessor.