2014 Buick Verano Leather Group on 2040-cars

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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

2017 Buick LaCrosse gets Avenir-inspired tease

Stylish touches from the beautiful Buick Avenir Concept are actually hitting the road on the front end of the new 2017 LaCrosse. The brand is showing off this single teaser of a more angular grille surround than what is currently seen on its lineup. In the center there's a three-color version of the well-known Tri-Shield badge. Chrome wings meet at the logo, and vertical chrome bars lead the eye up over the body. A version of this design is eventually becoming part of the entire Buick lineup by 2018. Debuting at the 2015 Los Angles Auto Show in November, the future LaCrosse rides on stronger, lighter underpinnings than the current model. It also gets a five-link rear suspension. The company promises that the changes mean a more engaging drive from the sedan. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," Duncan Aldred, vice president of Buick, said in the release of the teaser image. The show car's look was highly praised by critics when it debuted at this year's Detroit Auto Show. The Avenir even won Eyes on Design awards for Best Designed Concept Vehicle and Innovative Use of Color, Graphics, and Materials. Related Video: Buick Previews All-New 2017 LaCrosse Expressive, Avenir-inspired design cues introduce the new face of Buick DETROIT – Buick today confirmed the all-new 2017 LaCrosse, with a preview of its Avenir concept-inspired design cues. A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse's new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It's a face all Buick models will adopt by 2018. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," said Duncan Aldred, vice president of Buick. "Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models." The next-generation LaCrosse's design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience.

GM admits goal of 500,000 EVs by 2017 won't be met

After a little over four years of Chevy Volt sales, General Motors has a better handle on how many people it expects will buy cars with plugs. And it's less than the company thought back in 2012, when then-senior vice president of global product development, Mary Barra, said that GM expected to sell 500,000 "vehicles with electrification" by 2017. In a sustainability report released this week, GM says that half-million vehicle target will not be met but that it still, "believes the future is electric." In the report, GM says that, "For our commitment to electrification, our forecasted outlook currently projects us, along with the broader automotive industry, falling short of expectations for 2017. ... We continue to aspire to our stated goal." GM's electric lineup includes the Volt, the recently popular Spark EV, the slow-selling Cadillac ELR and upcoming Malibu Hybrid, CT6 plug-in hybrid and eAssist technology in the Buick LaCrosse and Regal. GM says it has 180,834 electrified vehicles on the road in the US today. In 2013, it had 153,034; 95,578 in 2012, and 39,843 in 2011. The company's next big plug-in vehicle will be the second-gen Chevy Volt, which is coming to market later this year, followed by the 200-mile Bolt EV coming, we think, in 2017. GM Employees on Mission to Transform Transportation Sustainability report outlines vehicle and manufacturing progress; sets new targets 2015-05-07 DETROIT – General Motors' just-released sustainability report chronicles efforts by the company's 216,000 employees to live out GM's newly defined purpose and values by earning customer loyalty, applying meaningful technology advances and improving the communities where it does business. These actions – led by CEO Mary Barra – further drive sustainability into the company's culture through building safer and smarter vehicles with less environmental impact. "GM will take a leading role in the auto industry's transformation as it undergoes an unprecedented period of change," said Bob Ferguson, senior vice president, GM Global Public Policy. "From GM's labs to its assembly lines, our people are driving the world to a better place through improved mobility." The company believes the future is electric, with billions of investment to support an all-in-house approach to the development and manufacturing of electrified vehicles. It now counts 180,834 on the road in the U.S – up from 153,034 in 2013.