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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

Buick Envision interior just as nice as its exterior

GM China loosed more photos of the all-new 2021 Buick Envision, this time of the interior. We are happy to report that the cabin design is just as pleasing to the eye as the exterior. When the 2021 model shows up for the reunion with its earlier model-year siblings, no one will recognize it. The modestly dated interior of the current crossover with its too-small infotainment screen and Rorschach-blot button placement is all gone. The gaudy curves and textures on the current instrument panel give way to a simple, split-level, bi-color form. What's more, the IP subtly carves out distinct driver and passenger spaces, a design trait normally reserved for sports cars. When Buick and GMC design boss Helen Emsley said the coming Envision would possess "striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” she wasn't lying. The new steering wheel picks up more substantial spokes decorated with linear buttons instead of the circular pads, and its center cap is wider and no longer reminiscent of an alien face. The dash's dark portion up top houses a 10-inch infotainment screen canted at an 18-degree angle for the driver's ease-of-use. Air vents accentuate the break between the top and bottom of the instrument panel. Beneath the center vents, in the cabin-colored portion of the dash, are a slick set of climate controls. The pushbutton gear selectors along the left side of the center tunnel come from the China-market Enclave. And even the cupholders are handsome. The Envision Avenir gets a few exterior changes like a mesh grille and nicer wheels to set itself apart, the interior wearing Ivory White and Jazz Black hues and diamond-stitched seats. We might prefer the interior with peanut-butter brown and black even more. And suddenly, the Cadillac XT4 could have a problem; the Buick and the Cadillac share the E2 platform, but one of them — in photos, at least — is incontestably more fetching. As for tech, expect Android Auto and Apple CarPlay standard, and driver safety features such as automatic emergency braking with pedestrian detection, lane-keep assist, and the automaker's safety alert seat. Regular conveniences will include space for five, nearly two dozen storage cubbies, and an available giant panoramic moonroof. The only engine we've heard tell of so far is a 2.0-liter turbocharged unit, expected to be a carryover mill with 252 horsepower and 295 pound-feet of torque.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.