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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick Envision crossover to premiere in China

Buick currently offers two crossovers: the compact Encore and the extra-large Enclave, leaving plenty of room to slot a mid-size crossover in between. And that's just what Buick is planning on doing. In China, anyway.
Previewed in the teaser above, Buick's upcoming new crossover is cloaked and nestled in between its aforementioned stablemates-to-be. Set to be unveiled in China sometime later this year, the model has been confirmed to wear the name Envision - at least in that market. That's the name which the concept version wore three years ago, but we're still waiting on word over whether that name will carry over to the US version or whether we should expect something different like Anthem. But we have to admit that Envision fits better in the brand's crossover naming scheme.
Shanghai GM isn't saying much about the Envision in the press release below, aside from it having "dynamic and assertive styling" backed by all-wheel drive and stop/start ignition. The last time Buick offered a mid-size crossover in North America was with the Pontiac Aztek-based Rendezvous that was discontinued seven years ago.

2018 Buick Regal's base price is almost $2,500 cheaper than last year's

Along with the launch of the Buick Regal GS, Buick released official pricing for all three versions of the Regal, and they're very competitively priced, especially the Sportback. The part-sedan, part-hatch Regal Sportback starts at just $25,915. That's more than $2,000 cheaper than the previous generation 2017 Buick Regal sedan, which started at $28,385. Along with the savings in cost comes a standard turbocharged 2.0-liter four-cylinder making 250 horsepower and 260 pound-feet of torque - 295 pound-feet with optional all-wheel drive. That's a significant step up from the standard naturally aspirated engine in the previous-generation Regal that makes just 182 horsepower and 172 pound-feet of torque. The new Regal's hatch also provides more flexibility for loading cargo, and the cargo space expands from 14.2 cubic feet in the old model to 31.5. View 12 Photos The TourX wagon, or crossover depending on your opinion, comes with a $4,000 premium over the Sportback, with a base price of $29,995, matching what was revealed last month. It gains only about an extra cubic foot behind the rear seats, but with the seats folded, it has 73.5 cubic feet to play with. It also comes with standard all-wheel drive and the engine with 295 pound-feet of torque. Plus, it has the added ride height and plastic body cladding that gives it the same trendy look shared with the Subaru Outback, Volvo V60 Cross Country, and Audi A4 Allroad. It is a few thousand more than the Outback, but it undercuts the Volvo by roughly $10,000 and the Audi by almost $15,000. Then, for performance, there's the Regal GS. It starts at $39,990 and has a 310-horsepower V6 and standard all-wheel drive. It also features all of the versatility of the regular Regal Sportback. All-in-all, the Buick Regal line seems to pack a lot of value, at least on paper. Related Video: