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Buick Adam a reality after all... but only in China

General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as Opel in Europe and Buick in the United States and China.
What we know here as the Buick Regal is sold overseas as the Opel Insignia. Our Encore is their Mokka. Verano? Astra sedan. But one thing we don't get here is the Opel Adam. The diminutive city car is GM's take on the Mini Cooper, Fiat 500, Citroën DS3 et al. Launched at the 2012 Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the Ferrari Enzo). But while it's sold, like most Opels, in the UK as a Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?
Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines - according to CarNewsChina.com - to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Buick teases electric concept crossover for China

Buick released a teaser image of a new all- electric concept SUV it's calling the Enspire. It'll bow at Buick Brand Night on April 17 in Wuzhen, Zhejiang, and be on display to the public at the Beijing auto show later in the month. Buick says only that the Enspire "leverages GM's global resources and is an exploration of design and new technologies. It is the brand's latest example of innovation and application of future electric smart mobility." The darkened, right rear three-quarter shot shows a rounded rear fascia, a narrow tail lamp that stretches the length of the tailgate and a third brake light on the roof spoiler. While this concept is clearly aimed at China, GM Authority notes that General Motors previously filed to trademark the "Enspire" name in the U.S. in 2015. GM CEO Mary Barra outlined the company's electrification plans for investors in November and included a slide of an unbadged crossover under the title "Leveraging existing BEV platform to expand in near term," which some are speculating could be this Enspire concept. It also suggests that Buick could be developing a vehicle based on the Chevrolet Bolt platform. GM plans to l aunch 20 new EVs by 2023, targeting 1 million electric-vehicle sales by 2026. Buick is GM's best-selling brand in China, comprising about 1.2 million vehicles sold in 2017. Buick last year showed off the Velite 5, an extended-range hybrid based on the Chevrolet Volt, as a production car for China. Related Video: