1964 Buick Skylark 400 4-bbl on 2040-cars

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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Buick Envista Luggage Test: How much cargo space?

First, I am well aware that there is an inflatable hearse on my lawn, which is also haunted. Just go ahead and get used to that background for a few weeks.  Second, the 2024 Buick Envista is a great car! Easily the most surprising thing I've driven this year, and although I'll go into everything else in a full review coming soon, the cargo area contributes to that general sense of pleasant surprise. The specs say it has 20.7 cubic-feet of space, which would be consistent with the subcompact SUV segment it competes with on price (even if it's more comparable to a compact in terms of length). Let's see how that amount translates into actual stuff. At first look, I was not expecting good things. Yes, its ample length is pretty indicative of a compact SUV, but the height is nowhere close. With the rigid cargo cover in place, it basically looks like a trunk -- but more on that cover in a moment.  Unlike most subcompact and compact SUVs, the Envista does not offer a dual level cargo floor that adds extra cargo space while still making a fold-flat back seat possible. In other words, Buick is clearly leaving some cubic-feet on the table here. This cover would be of the gigantic, rigid, nowhere-to-keep-it-in-the-car, hatchback variety. I am not a fan, especially for the Envista. You're about to see why. Bring on the bags. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That would be the three biggest bags, but that's all you're fitting. I tried to dislodge the cover and let it rest on top, but nope, liftgate wouldn't close. At least the middle bit of the cargo cover has that raised middle bit that perfectly wrapped around my big blue bag. Without that, this result would've been even worse.  So, if you were picking up someone from the airport, they had more bags than this and you forgot to remove the cargo cover, you'd be in trouble. If, however, you remember to chuck the cargo cover ... Holy cow, all the bags fit!  I was genuinely surprised by this result. The Tetris formation is a little weird, but it wasn't hard to fit everything in here.