1996 Buick Roadmaster Blue Rust Free Florida 3 Owner Car on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Buick teases electric concept crossover for China

Buick released a teaser image of a new all- electric concept SUV it's calling the Enspire. It'll bow at Buick Brand Night on April 17 in Wuzhen, Zhejiang, and be on display to the public at the Beijing auto show later in the month. Buick says only that the Enspire "leverages GM's global resources and is an exploration of design and new technologies. It is the brand's latest example of innovation and application of future electric smart mobility." The darkened, right rear three-quarter shot shows a rounded rear fascia, a narrow tail lamp that stretches the length of the tailgate and a third brake light on the roof spoiler. While this concept is clearly aimed at China, GM Authority notes that General Motors previously filed to trademark the "Enspire" name in the U.S. in 2015. GM CEO Mary Barra outlined the company's electrification plans for investors in November and included a slide of an unbadged crossover under the title "Leveraging existing BEV platform to expand in near term," which some are speculating could be this Enspire concept. It also suggests that Buick could be developing a vehicle based on the Chevrolet Bolt platform. GM plans to l aunch 20 new EVs by 2023, targeting 1 million electric-vehicle sales by 2026. Buick is GM's best-selling brand in China, comprising about 1.2 million vehicles sold in 2017. Buick last year showed off the Velite 5, an extended-range hybrid based on the Chevrolet Volt, as a production car for China. Related Video:

2013 Buick Verano Turbo

Not Luxury. Not Sport. Not Buick. Not Bad.
Those of you who still think of the Buick Verano as some sort of callously badge-engineered, gussied up version of the Chevrolet Cruze ("Why would anyone spend that much money on Buick's Cruze?" you may have been heard to mutter) have got the wrong idea. Entirely. Even in its most modest form, the Verano turns out to be a sedan that is feature-rich, insulated from wind and road noise in proper luxury car fashion, pretty good to drive and not bad to look at in the new school of high-nosed pedestrian-impact-regulated fashion. In a less modest form then, one that attaches the word "Turbo" to the moniker and plops a force-fed 2.0-liter four-cylinder under the hood, the Verano is downright interesting.
Of course, "interesting" is rarely a descriptor that fills one with lust - and so it goes with this example. There are two competing forces within this near-premium subcompact sedan, and the balance struck between them must resonate with any potential customer before the Verano Turbo can become a serious purchase consideration.