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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

2019 Buick Envision starts just under $33,000

Buick has announced that prices for its new 2019 Envision will start at $33,985 (including destination), positioning the refreshed compact SUV right between its best-selling Encore entry-level crossover and more upmarket Enclave and taking aim at competitors including the Lincoln MKC and Acura RDX. The Envision will be offered in five trim levels — Envision, Preferred, Essence, Premium and Premium II, which starts at $45,590 — when the crossover goes on sale this spring. Prices exclude tax, title, license, dealer fees and optional equipment. We told you recently about the optional new nine-speed Hydra-Matic 9T50 automatic transmission and 2.0-liter turbocharged four-cylinder on the top two trim levels. The upgraded engine offers 252 horsepower and 295 pound-feet of torque. The standard setup remains the 197-hp 2.5-liter inline four-cylinder engine making 147 lb-ft of torque and mated to a six-speed automatic, offered in front- or all-wheel drive. The crossover gets a new winged Buick emblem on the grille, new headlamps and newly sculpted front and rear facias, plus optional 19-inch wheels. It also gets a Buick-first tire-fill alert that signals when a tire has reached the recommended pressure level. Standard technology features include an in-vehicle air ionizer to eliminate odors, a switch to turn off its fuel-saving engine stop feature, rear-park assist, an 8-inch diagonal infotainment system and 4G LTE WiFi hotspot. By dropping the starting MSRP by nearly $1,000, GM says the Envision is now better positioned against its top-selling Encore (starting MSRP $22,990), for which nearly 60 percent of buyers come from outside the automaker's stable of brands. Related Video:

2020 Buick Encore, Encore GX set for Shanghai debut

Buick says it will debut the all-new 2020 Encore small crossover and new-for-China Encore GX compact crossover at the Buick Brand Night April 15 in Shanghai on the eve of Auto Shanghai 2019. They'll join the updated 2020 LaCrosse and LaCrosse Avenir sedans, which GM is discontinuing here in the U.S. Buick released a darkened teaser image of both vehicles in rear three-quarters view, though it's a little hard to tell which is which (we're going with the GX being the one on the right). It suggests the Encore gets more streamlined taillights that taper along the rear liftback, with some redesigned creases on the door panels and haunches. The latter don't appear to be present on the Encore GX, which Buick says is a new addition to the model series in China. Both will be offered with GM's new nine-speed Hydra-Matic and continuously variable transmissions, plus what Buick says will be "enhanced connectivity," including new technologies. They'll join the Envision and Enclave for China, which is Buick's largest market. First introduced in 2013, The Encore was last refreshed for 2017. It has been the top-selling Buick model in the U.S. for the past 3 years, with 93,073 sold last year, up 5.7% from 2017.