1985 Buick Riviera T-type Turbo Charged on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Next-gen LaCrosse, Cascada convertible coming to Buick showrooms in 2016

It's difficult to overstate how significant the post-bankruptcy years have been for General Motors' Buick brand. Arguably the most improved American automaker, Buick has rounded out its range with an excellent compact in the Verano, a well-balanced midsizer in the Regal and a segment-busting mini-CUV, with the Encore.
Seeking to keep that momentum going, the next several years will see the brand address a trio of its most obvious issues. First and foremost will be a replacement for the aging LaCrosse, a vehicle whose only bit of attention since its 2009 debut was a very light refresh in 2013.
According to Automotive News, we should expect the next-generation LaCrosse to arrive late next year or early in 2016, as a 2016 model. AN expects big design changes, as Buick attempts to further the LaCrosse from its popular platform-mate, the Chevrolet Impala. The changes won't be so radical, though, as to do away with its front-drive architecture, as the latest version of the Epsilon platform will underpin the next LaCrosse. The 3.6-liter V6 is likely to carry on, although a smaller, budget-minded offering is also extremely likely (we'll eat our hat if it's not the 2.0-liter, turbocharged four-cylinder from the Regal, Verano and Cadillac CTS et al.).

2024 Buick Envista Avenir Interior Review: A real winner from Buick

The 2024 Buick Envista is the first Buick product I’ve driven in recent history thatÂ’s kept me thinking about it for much longer after handing the keys back. Much of that credit is due to Buick pricing it so low, but itÂ’s not like there arenÂ’t other cheap cars out there. The difference, of course, is that the Envista is both affordable and a really good car at the same time. You can read about how effective the tiny and frugal 1.2-liter turbo engine is in our First Drive, or get the full download about the various trims in our Buying Guide, but here IÂ’m going to focus on its impressive interior in its most exemplary form. My test Envista pictured throughout is the Avenir trim, which is the top-shelf, priciest model, and yet it still only starts at $29,695. That feels like a steal in todayÂ’s ever-expensive car market given its size and level of equipment. So, whatÂ’s the catch?  First impressions are wildly positive when I settle into the AvenirÂ’s comfortable, heated leather seats and run my hands along the soft leather of the heated flat-bottom steering wheel. Then I check out whatÂ’s in front of me and notice the dual-screen layout housed cleanly in a single slab in the dash. The 11-inch touchscreen infotainment system is barebones as it gets from a software and user interface perspective, but that simplicity is somewhat refreshing. You get wireless Apple CarPlay/Android Auto, along with good enough hardware that everything runs fluidly and responds quickly to touches. The 8-inch digital instrument panel is verging on being too simplistic in favor of minimalism, though. Many of the typical gauges you might see in a cluster are instead tucked into a menu on the infotainment display, and customization of that cluster screen is similarly limited. ItÂ’s functional, but thereÂ’s room for improvement or at least customization. The Pebble Gray and black two-tone look of this Avenir model is rather dashing combined with the Cinnabar Metallic exterior paint, and “Avenir” being stitched into the headrests is an upper-class touch. Also appreciated is the soft dash in front of the passenger with pretty stitching and an intriguing crease-like pattern in the material. This carries through into the doors and the door armrests, which are also padded, something you donÂ’t get in the brutally hard doors of this carÂ’s platform mate, the Chevrolet Trax.