1984 Buick Riviera T-type Coupe 2-door 3.8l on 2040-cars

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Buick Electra-L, Electra-LT concepts lead the Wildcat to production

Buick loves the Beijing Motor Show, and why shouldn't it? Working with its local partner, SAIC, the brand seems to saves up so much mojo for April in Asia and shows up with stunning designs. Here are another two takes on the brand's latest sheet metal philosophy, penned by the SAIC-GM Pan Asia Technical Automotive Center and riding on GM's Ulitum platform, the Electra-L sedan and Electra-LT wagon concepts. The Electra-L could be seen as a production version of the Wildcat EV concept from 2022 (not the Wildcat from 1985) that launched Buick's new design language. All the major forms and curves are there, so too the turbine-style wheels, but the fastback roof's been stretched to create adequate headroom for a quartet. The edges of the front fascia have been redrawn to be less aggressive and form a canvas for illuminated ornamentation. The four-door stretches 198.3 inches long on a 118.1-inch wheelbase, meaning less than an inch difference in both dimensions between the Buick and the new BMW i5. Power comes from a single motor on the rear axle making 342 horsepower. A battery of unknown capacity is claimed to be good for a 435-mile range under China's CLTC test loop. The light-sensing glass roof hovers over a rectilinear instrument panel with a floating main display and a retractable 7-inch screen for the front passenger, four pressure-sensitive "zero-gravity" seats wrapped in an eco-friendly fabric, and rear quarters with a small inductive cooktop for enjoying tea in the custom tea set.  SAIC and Buick had less to say about the Electra-LT. Looking like the Allroad version of the Electra-L, it's got fender extensions framing the "titanium metal armor" wheel design, an air suspension that can lift the body by 1.6 inches, and that roof box to broadcast its light adventure credentials. Fitted with the same basic interior layout as the sedan, the wagon might add a third row; the description says its "eConnect smart cabin system supports 7-screen interaction." We're not sure if something got left out of the powertrain description, though, as the Electra-LT said to be powered by a 342-hp motor on the rear axle while also possessing "independent four-wheel drive."    Two years ago, Buick said it would introduce five all-new EVs in China by 2025. The sedan is rumored to be headed to the Chinese market next year, a production version perhaps ready by the time of the 2025 Auto Shanghai.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Velite is a not-so-Volt-like plug-in hybrid concept for China

Is the Buick Velite a Volt by any other name? That's a question worth asking after General Motors said that the Buick Velite concept vehicle will make its global debut at the Guangzhou Auto Show later this month. GM says the car "will provide a template for upcoming models being launched under the Buick Blue new energy vehicle strategy." Whether that means the Velite is a variant of the second-generation of the Chevrolet Volt extended-range plug-in is open to interpretation. Some automotive publications, including Autoweek, are saying that's the case, but GM China doesn't mention the Volt in its press release, only saying that the car is a "high-performance" plug-in hybrid vehicle. As we know, GM doesn't use the "PHEV" descriptor for the Volt, which makes us thing the Velite's powertrain is more like the Cadillac CT6 PHEV. Either way, the concept was developed by the Pan Asia Technical Automotive Center (PATAC), which is a joint venture between GM and Shanghai-based SAIC. As far as the name, GM has been shopping the Velite moniker around for a while now. The automaker first used Buick Velite for the convertible concept vehicle it showed off at the 2004 New York Auto Show. More recently, GM in 2014 filed to use the name for the US variant of its Opel Cascada four-seat convertible model, which debuted in 2013. As for the second-generation version of the Volt, that model appears to be gaining favor in the US. Domestic sales of the Volt through October have surged 64 percent from a year earlier to more than 18,500 units. The new version boosted its all-electric range by 40 percent to 53 miles while increasing its power output by 20 percent. Related Video: News Source: General Motors via Autoweek, Automotive News-sub.req. Green Buick Chevrolet Electric Hybrid PHEV buick velite