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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

Buick Electra-X SUV Concept is a sporty-looking electric crossover

We all saw the gorgeous Buick WIldcat EV concept yesterday, but slipping under the radar was another Buick concept revealed in China: the Electra-X Concept SUV. Buick is planning on using “Electra” to name its future EVs, and this is our first look at a concept with the name attached to it. Specifically, Buick says that this concept “previews the production version of BuickÂ’s new generation of electric vehicles in China, underpinned by GMÂ’s revolutionary Ultium platform.” Nowhere in BuickÂ’s announcement does the brand say this concept will transfer to future Buicks in the U.S., but itÂ’s an interesting thought to entertain. The Electra-X Concept SUV looks like a fastback SUV, or crossover coupe, which is already a common bodystyle here in North America. Seeing that BuickÂ’s intention is to use the Ultium platform, that gives even more reason that something along these lines could find its way into U.S. showrooms. This specific concept is all about design, and itÂ’s easily the most attractive Buick SUV weÂ’ve seen. Buick says the carÂ’s “fresh and youthful” expression is meant to appeal to younger customers. It certainly looks far more sporty than what weÂ’re used to seeing from Buick, which is a good thing. YouÂ’ll notice itÂ’s wearing a new Buick badge up front. The light design in front and back is meant to resemble what weÂ’ll see on future production cars, and like many lights these days, they flash an animation at you as you approach the car. The four-seat interior is meant to look sporty and clean. Plus, it shows off the flat floor capabilities of the Ultium platform. It has an airy feel thanks to a wraparound windshield and glass roof. The seats are wrapped in fabric made from recycled water bottles. YouÂ’ll also see “GS” etched inside the cabin meant to hint that there will be electric GS models in the future. Its main display is a 30-inch 6K screen, and the car features 5G connectivity for the speediest-possible connection to the internet. Super Cruise in its most advanced, current form is also onboard, which is great to see for the Buick brand. Related video:

Buick Encore GX expected to come to the U.S. alongside the popular Encore

When we posted on Buick unveiling the Encore GX at Auto Shanghai 2019 as a longer-wheelbase version of the Encore, we though the GX trim could supplant our local Encore. According to Automotive News, citing "sources familiar with the plans," Buick will sell both the Encore and the Encore GX here. Brand boss Duncan Aldred told Buick dealers in January to expect a new model this year, and it appears the slightly larger subcompact crossover is that product. GM Authority reported the same news in March, the outlet saying that Buick intends to re-create in the U.S. the "model family" strategy the carmaker employs in China. Over there, our rebadged Verano sold as the first-generation Excelle, Excelle GT and Excelle GX, the GX being the wagon version of the sedan. When the Excelle trio moved a less expensive platform for the second generation, Buick introduced a Verano model in China in both sedan and Verano GS hatchback forms. AN reported that Buick is also planning a smaller three-row Enclave for China. The Encore GX differs fundamentally from both the Chinese- and U.S.-market Encores. Our Encore, a rebadged Opel/Vauxhall Mokka, rides on the Gamma II platform. The second-generation China-market Encore rides on GM's new Global Emerging Markets (GEM) platform, an updated version of the Gamma II for regions like China and Latin America. The Encore GX rides on the Vehicle Strategy Set - Front (VSS-F) architecture. AN wasn't sure yet where our U.S.-market Encore GX will be built, but doesn't expect it to come from China. The Encore GX here will slide into the lineup between the $23,200 Encore and $31,995 Envision. Whereas the Chinese model aims to stop hemorrhaging Encore sales in China, our version will want to expand the Encore success story. Since it went on sale in 2013, the model has posted double-digit sales increases here every year save for last year. In 2018 the model sold 93,073 units, accounting for 47 percent of brand sales. There's no reason to doubt the Encore GX will boost that number.