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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

2021 Buick Envision fuel economy revealed

Despite being revealed a few months ago, the 2021 Buick Envision has been lacking in in-depth details. But thanks to the EPA, we have a bit more information on the luxury crossover, specifically fuel economy. And it seems the new model is significantly more efficient than its predecessor. The only powertrain combination we have numbers for at the moment is the turbocharged engine with all-wheel drive. The Envision is expected to have a front-wheel-drive version, too, though an example with the old model's naturally aspirated four-cylinder is probably long gone. As for the turbo, all-wheel-drive Envision, it will get 22 mpg in the city, 29 on the highway, and 25 combined. That's the exact same as the old naturally aspirated, front-drive Envision, and it's an improvement of 2 mpg in town, 4 on the highway and 3 in combined driving over the previous turbo, all-wheel-drive version. As an extra bonus, the EPA notes that the new turbo Envision runs on regular gasoline, rather than premium like the old Envision. So not only will it use less gas, what it uses costs less. We're expecting the new Envision to go on sale early next year. While we know that the Envision will have a turbocharged engine, and the naturally aspirated one is probably discontinued, we don't know which engine it is. It could be an updated version of the old engine, which made 252 horsepower and 295 pound-feet of torque, or it could be the engine from the Cadillac XT4, which makes 230 horsepower and 258 pound-feet of torque. The latter seems more likely, since the XT4 gets similar fuel economy. A nine-speed automatic and front-wheel drive or all-wheel drive are also planned for the crossover. Related Video: