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GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly

2022 Buick Encore starts at $25,795

The Buick Encore entered the market here for the 2013 model year, its combination of solid, practical, and premium-ish content working well enough to increase sales by about 10% every year until 2019. The shine on that first-year model was such that it was recently voted one of the best used-car buys under $10,000. Still in its first generation, the Encore soldiers into the 2022 model year with a few small changes. The biggest update for the 2022 Encore is a newer 1.4-liter four-cylinder engine with more power. The previous unit produced 138 horsepower and 148 pound-feet of torque; the new 1.4 will unleash 155 hp and 177 lb-ft. That engine will only be available on the Preferred trim — which is the only one left. In 2018, the Encore came in six flavors. Whittling reduced that to a base model and a Preferred model for 2021, and for next year the base departs. Also (kind of) under the hood, an electric heater and defroster replace the traditional heater core system, for faster toasties in cold climes.  The only change outside is the addition of an exterior temperature sensor. Inside, the eight-inch infotainment touchscreen shrinks to become a seven-inch touchscreen. The passenger's seatback will no longer fold flat, so Buick took the opportunity to add a seatback map pocket to the shotgun position. Buick will charge $25,795 for the 2022 Encore, that figure including the $1,195 destination charge. It's the same price as the 2021 Encore Preferred.  The continued paring of the lineup suggests GM is ready to wind the model down now that the tiny-bit-larger and more profitable Encore GX is killing the Encore in the sales race. Through the end of September, the Encore is down on its 2020 sales volume in the U.S. by about half, whereas the Encore GX has more than doubled its 2020 sales so far this year. Automotive News reported that the Encore will quit the U.S. market in 2023 without a replacement as the automaker digs into its electric efforts. GM Authority believes there's a chance the new-generation Encore sold in China could come here. 

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")