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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

Here are all the cars GM is axing as part of its restructuring

GM plans to kill off a couple of great and a few meh cars as part of its restructuring. Here's a rundown of all the cars being phased out of production. None of the vehicles GM axed were SUVs or crossovers. Instead, it was an action reminiscent of what Ford recently decided to do by discontinuing U.S. sales every Blue Oval sedan. GM just didn't explicitly say, "We're killing our cars," like Ford did — probably a smart move by GM. Keep scrolling down to see the full list of deceased GM models. Chevrolet Volt This one was the most surprising of all the cars GM decided to can, primarily because cars with plugs are supposed to be our future. However, maybe consumer demand just isn't quite there yet for a plug-in like the Volt. We came up with all sorts of ideas for what was to blame for the untimely demise of the Volt, so go check that out for a full breakdown of the situation. Cadillac CT6 Here's another car we'll be sad to see go. Cadillac's flagship sedan was such a joy to drive, and it served as the conduit to deliver GM's semi-autonomous Super Cruise system, which still hasn't been surpassed by any other company's technology in our books, even Tesla's Autopilot. That being said, GM does plan to produce the CT6 until March, with the last cars coming off the line set to be twin-turbo V8 V-Series models. If it's going to go, this seems like a pretty great way to make an exit. We'll be patiently awaiting the next flagship Cadillac once this one finally fades away. Chevrolet Impala The Impala is actually a pretty good car. It doesn't sell terribly, and we think it's a completely satisfactory car to drive. However, people would rather have a Traverse or Equinox these days, making the Impala one of the vehicles to find itself on this list. Chevrolet is keeping its smaller brother, the Malibu, but a big, full-size sedan just isn't what people are ordering up these days. It's unfortunate to see it go, but we won't be broken up over it. Chevrolet Cruze We wouldn't rank the Cruze at the top of the compact car class, but if you were looking for a small, cheap American car, it was either this or the Focus. The Cruze had the potential to be a true small performance car if Chevy had ever wanted to make it into one. But sadly, we're seeing it bow out before Chevy ever tried to slot a hot engine and suspension in there to make it competitive with other hot hatches. A Cruze SS would have made enthusiasts take notice.

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir