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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 Buick Encore GX revealed as a bigger smaller crossover

The crossover craze has taken root throughout the car industry, but especially at Buick. The company says that 90% of its sales are of the upright utilities. So it's no surprise the brand is adding yet another model to the line-up, the 2020 Buick Encore GX. Despite the name, the Encore GX doesn't appear to share anything with the current Encore, as GM says it uses a new platform. It's also larger than the regular Encore, though it's also smaller than the midsize Envision. One area in which its slightly bigger size benefits the GX is that it has nearly five more cubic feet of cargo space than the current Encore. Other details about the crossover are scant. Buick hasn't even said what engine or transmission will be used. Buick did say the Encore GX will feature automatic emergency braking with pedestrian detection and lane-keep assist as standard features, with the rear-camera mirror as an option. The current Encore will continue to be sold alongside the Encore GX, and it won't be replaced with the version shown at the Shanghai Auto Show. Pricing and availability will be announced later, along with other vehicle details.

Meet the Buick Velite 7, the Chevy Bolt's Chinese cousin

The Buick Velite 7 has officially been revealed after having been leaked and spied a few months ago. The name derives from Buick's line of electrified models it sells in China, of course the design shows it's most closely related to the Chevy Bolt EV. Buick hasn't revealed many details about it, and only one photo, but we do get to see it and we also have a range estimate. The range estimate is 500 kilometers on the NEDC cycle, which translates to 311 miles. That's actually less than the NEDC estimate for the Bolt EV, which is 565 kilometers or 351 miles, which increased for the 2020 model year from 520 kilometers or 323 miles. Of course NEDC figures tend to be much higher than EPA numbers, which rated the current Bolt EV at 259 miles and the previous version at 238. As such, we would expect this Buick to have an EPA range closer to 210 to 220 miles. We don't know what resulted in the lower range, but it could have something to do with additional weight or slightly worse aerodynamics. It could be both. Design-wise, the Buick is clearly based on the Bolt, but has a more aggressive front bumper and a trendy partially floating roof. It also seems to have a slightly boxier, taller profile, mainly because of the nose. Buick hasn't released any other details about the crossover, preferring to save them for the car's launch later this year. Since it seems so closely related to the Bolt, it probably has the same drivetrain: a single electric motor sending 200 horsepower and 266 pound-feet of torque to the front wheels via a single-speed transmission. Related Video: