1963 Buick Riviera 2drht on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 J.D. Power Initial Quality Study shows there's less quality than last year

Vehicle inventory, vehicle pricing, and the supply chain are finally showing improvement. Vehicle quality, on the other hand, is still going the wrong way. That's the takeaway from the 2023 J.D. Power Initial Quality Study that found overall problems exceeded last year's record high. The study surveyed owners of 2022-model-year vehicles to assess the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. For 2022, the average jumped to 180 problems. For 2023, the PP100 is up to an industry average of 192 — an increase of 30 problems per 100 vehicles in just two years. Let's get to the good news first: Dodge reclaimed the crown of having the lowest number of problems per 100 vehicles at 140. Buick won last year with 139 PP100, falling to third this year. Dodge was the first American automaker to top the IQS in 2021. Its return as the least problematic gives parent company Stellantis three wins in four years after Ram was crowned in 2021. It also gives U.S. brands a four-peat after Buick topped the chart in 2022 by having owners report the fewest problems. This year's top 10 is Dodge, Ram, Alfa Romeo, Buick, Chevrolet, GMC, Porsche, Cadillac, Kia, and Lexus. Stellantis gathered a few feathers for its cap, in fact. Maserati showed the largest improvement year-on-year, followed by Alfa Romeo, and Alfa Romeo posted the lowest PP100 among the premium class, beating Porsche and Cadillac. Alfa Romeo has been vocal about working to improve quality, mentioning Lexus as a target. Last year the Japanese brand finished sixth, the Italians finished near the bottom, between Jaguar and Mitsubishi. This year Alfa jumped to third, Lexus dropped to tenth. Ram was the third-best on the list of improvers from 2022 to 2023.   The individual model with the lowest PP100 is the Nissan Maxima. Now for the troublesome bits. In the words of Frank Hanley, senior director of auto benchmarking at J.D. Power, "The industry is at a major crossroad and the path each manufacturer chooses is paramount for its future.

We want this Buick Regal wagon rumor to be true

The car we know in the US as the Buick Regal is sold as a Vauxhall/ Opel Insignia in Europe, where it's offered in four-door sedan, five-door liftback, and wagon body styles. Call it a case of wanting what we can't have, but we like the last two body styles a lot. Based on a report from a Buick/ GMC dealer meeting in Austin, one of them could be coming to the US soon. According to a poster identified as 97GreenRS on the forums at GM Inside News, GM showed dealers the 2018 Buick Enclave, Regal, and Regal GS, as well as the 2018 GMC Terrain, and then confirmed it would offer the Regal wagon here in the US. While that wouldn't normally be all that much to go on, we know Buick has been toying with the idea of a wagon for some time. A Regal-badged wagon was spotted way back in 2011. More recently, we reported on a trademark filing for "Tourx" and "Regal Tourx," which suggest a long roof (Tour) and all-wheel drive (x). If the Regal wagon arrives alongside the base sedan and GS as a 2018 model, we'd expect a debut within the next 15 or so months. That would place it right at the beginning of the 2017 auto show season, which starts next September in Frankfurt, Germany. With that in mind, it seems possible the new Regal would debut first as an Opel Insignia before appearing at a US show like Los Angeles or Detroit, although there's a lot of speculation going on there. We just want to see "Buick" and "wagon" in the same sentence again. Related Video: