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2016 Buick Regal prices slashed

The Buick Regal is getting an aggressive price cut for the 2016 model year to keep pace in a crossover-centric world and its own hyper-competitive midsize sedan segment. The 2016 Buick Regal GS now starts at $35,915, after a $925 destination charge, which amounts to a $3,320 price cut compared to 2015. There's no de-contenting associated with the cost decreases either, and the vehicles are now available with Apple CarPlay. The lower prices follow through much of the lineup. The 1SP Premium model sees a $2,535 savings at $33,415 after destination; the 1SL trim falls $1,000 to $30,840; and the 1SV maintains at $28,915. The decision to make these cuts is meant to better position the midsize sedan against its rivals. "We know consumer sentiment towards sedans has decreased," Buick spokesperson Nick Richards said to Autoblog. CUVs like the company's own Encore are where buyers are moving. "Repositioning the Regal to more aggressively compete in the midsize sedan segment is the first of many steps we are taking in advance of next year's product offensive," Buick sales vice president Duncan Aldred said in a letter to dealers, according to USA Today. The decision probably couldn't have come at a better time because the Regal has suffered so far in 2015. Through July, the company has delivered 10,928 of them, down a significant 19.3 percent from the same period last year. A recent study also found that the model was among the most likely in the US to be sold after just one year of ownership.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Envision CUV displays full-frontal nudity

Earlier this month, Shanghai GM gave us a glimpse of the production version of the Buick Envision concept revealed at the Shanghai Motor Show back in 2011. And now it's released the first unveiled shot and initial details of the crossover to slot in the considerable gap between the Encore and Enclave.
The new Envision is set later this year to reach Chinese showrooms, where it will be called the Ang Ke Wei, after which we're expecting it to arrive Stateside. The production-ready Envision is about the size of the Chevrolet Equinox or GMC Terrain, but is differentiated by a more upscale treatment and Buick's signature waterfall grille, flanked by Xenon headlamps and LED running lights and riding on 19-inch wheels.
Power comes from GM's familiar 2.0-liter turbo four with direct injection and stop/start ignition, driving 256 horsepower and 260 pound-feet of torque through a six-speed automatic transmission to all four wheels. That's about all that GM's Chinese operation has announced at this point - it's not even clear what platform the vehicle is on - but you can check out the press release for yourself below.