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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

This 1988 Buick LeSabre Estate Wagon looks like a boxy, wood-sided bargain

The growing interest in 1980s cars has meant that General Motors' full-size B-body station wagons of the era are now attracting the interest of collectors as well as iconoclasts seeking an SUV alternative. This 1988 Buick LeSabre Estate Wagon for sale right now on eBay Motors, looks to be a tempting example of the genre. It has covered just 72,000 miles and is described as a "rust-free southern car." The A/C is said to be cold, and it's equipped with power windows, a split-bench front seat and a rear-facing third seat. Whereas the Electra was the wagon for the finest estates, the LeSabre presumably was for those that were one rung down, so it has a slightly more downmarket maroon cloth interior where the Electra would have velour. Yet this LeSabre Estate Wagon is still slathered in a full complement of woodgrain siding, and this car sports a factory set of wire wheel covers. We're told the 5.0-liter V8 sound great, while the paint is said to be "a little tired" and one headlight looks like it needs to be replaced. The "Buy It Now" price is $8,500, and the seller is also inviting offers. Plus, 1% of the sales price benefits St. Jude's Children's Research Hospital, so there's a feel-good factor. For comparison, this wagon's Oldsmobile twin currently being auctioned on Bring a Trailer already has been bid past $8,900 for four days still to go in the auction. This '83 Custom Cruiser has 74,000 miles and looks maybe a little spiffier, but not a lot more so. The seller of this Oldsmobile includes a video in his listing, and in it he appears to be not wearing pants. Sometimes it's all about presentation. Related Video: