Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Buick boss shuts down idea of importing Opel Adam

Anyone hoping for Buick to sell small city cars in America, you're not going to like this story. Buick boss Duncan Aldred has effectively ruled out importing the stylish Opel Adam city car for US drivers. Yep, this is us being bummed. Admittedly, the business case for Adam is not as strong as it used to be. Gas is cheap and consumers have fallen back in love with the idea of high-riding crossovers instead of efficient cars. That's why Buick sold twice as many teeny, tiny Encore CUVs in 2015 as it did its smallest car, the Verano. With that in mind, slotting in another car, let alone one below the Verano, isn't a great idea. Of course, Aldred didn't come out and say as much, even though he campaigned for a US-market Adam in the past. "I very much did feel when I came over that that could really help accelerate the Buick brand story," the executive told Automotive News at last week's New York Auto Show. "I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today." That, friends, is a real bummer. Adding a car like the Adam, even in a small, captive-import capacity would add a real dose of fun to Buick showrooms and (we're guessing) would bring in younger foot traffic. Related Video:

Buick officially launches the redesigned 2021 Envision

The 2021 Buick Envision is officially official. Yes, that Envision — the one we showed you back in May 2020 — is now for sale, and we now have all of the finer details about the redesigned crossover, which is lower, wider and more technologically robust than its predecessor.  One could argue that we already knew the most important thing about Buick's updated CUV: It looks good. The same couldn't necessarily be said of its previous incarnation, which, like several of GM's outgoing small crossovers, could be charitably described as inoffensive, but often merely looked frumpy and incoherent.  2021 Buick Envision Avenir View 25 Photos Rather than the flow-for-flow's-sake design of the outgoing model, the 2021 boasts a more chiseled, angular look, especially in Avenir guise. It also boasts a redesigned cabin and a new suite of standard tech features, including standard forward collision warning, front pedestrian braking and rear park assist. Optional goodies include a HUD, wireless Android Auto and Apple CarPlay, and a hands-free power liftgate. Avenir models bake in several of the standard Envision's optional upgrades, including heated and ventilated front seats, a massaging driver's seat and heated outboard rear seats. It also offers an optional adaptive suspension.  “The all-new 2021 Envision is a tremendous opportunity for the brand,” said Duncan Aldred, global vice president for Buick and GMC. “With strong, differentiated designs, and a combination of advanced technologies and premium appointments, it will stand apart in one of the industryÂ’s most competitive segments.” Buick has also nailed down the specs on the Envision's updated powertrain. The 2.0-liter turbo engine will make 228 horsepower and 258 pound-feet of torque. Front-wheel drive is standard, with GM's twin-clutch all-wheel-drive system available as an upgrade. Both models get a nine-speed automatic gearbox.  As confirmed previously with the release of Buick's 2021 order guide, the Envision starts at $32,995 (including destination) and is available at dealers now. We expect to get our hands on one for a more thorough evaluation some time in the coming months. Stay tuned.