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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM issues CUV stop-sale due to Goodyear tires [UPDATE]

UPDATE: A previous version of this story incorrectly stated that only 6,281 tires were installed on the CUVs, when in actuality, there were 6,281 CUVs affected by the stop-sale order, totaling 25,124 tires. The story has been edited to reflect this. General Motors has issued a stop-sale order on some 6,300 of its Lambda platform crossovers due to a pending recall on their 18-inch Goodyear Fortera HL tires. The affected vehicles include all three flavors of GM's large CUV platform, consisting of the 2015 Chevrolet Traverse, GMC Acadia and Buick Enclave. Goodyear is recalling a total of 48,500 Fortera HL tires after discovering "very small" cracks in the tread, found during internal testing. Of the affected tires, 32,100 were made for GM, Goodyear told Automotive News. According to GM, 6,281 CUVs were fitted with the questionable rubber, totaling 25,124 of the company's 32,100 tires. The remainder were stocked as replacements, a GM rep told Autoblog. The remaining 16,400 tires were built specifically for the aftermarket. Goodyear reports that the cracks do "not indicate a safety issue." Meanwhile, a GM spokesman told AN that stop-sale "will eventually lead to a non-compliance recall by GM." Featured Gallery 2015 Chevrolet Traverse View 21 Photos News Source: Automotive News - sub. req. Recalls Buick GM GMC Safety Crossover gmc acadia chevy traverse goodyear

Buick really wants us to know the new Cascada convertible won't leak

Quality testing on the factory floor is nothing to joke about. Automakers need to make sure the work being done is up to snuff, and that means some extensive checks. For Buick, that means using a lot of water for each of its Cascada convertibles. Each vehicle that rolls off the floor is subject to a high-pressure, ten-minute soaking that sprays nearly 20 gallons of water from each nozzle during every bath, just to guarantee the fabric roof hasn't sprung any leaks. For some reason, Buick has chosen to show off this testing with the help of what we imagine is the Gorton's Fisherman's baby cousin. Check out the strange testing video, available up top.