2014 Buick Regal Turbo on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM announces six new recalls, covering 3.5 million vehicles

General Motors has just initiated another crushingly large recall, this time affecting some 3.36 million vehicles built between 2000 and 2014 and sold in the US, Canada and Mexico. Once again, the issue surrounds the cars' ignition switches, which can be kicked out of the run position if they're carrying extra weight or if they experience a "jarring" event. In this particular case, though, GM will modify the keys, rather than the ignition itself.
A four-by-six-millimeter hole will be drilled into the key, which will more safely accommodate the weight of the key ring. As is usually the case, the work will be done free of charge. The recalled vehicles include the 2000 to 2005 Cadillac Deville, 2004 to 2005 Buick Regal LS and GS, 2004 to 2011 Cadillac DTS, 2005 to 2009 Buick Lacrosse, 2006 to 2008 Chevrolet Monte Carlo, 2006 to 2011 Buick Lucerne and 2006 to 2014 Chevrolet Impala. Only the Impala is still in production, and even then, it's only sold to fleet companies.
According to an official statement from GM, there have been eight crashes and six injuries due to this latest issue. As if this isn't a dire enough blow for GM, the company has announced five smaller recalls, covering 165,000 vehicles.

1969 Chevrolet Chevelle vs 1987 Buick GNX in Generation Gap showdown

Generation Gap generally tries to adhere to a theme for each episode, and for the final video from the Lingenfelter collection, the series might have its best idea yet - limited-production muscle cars from General Motors.
On one side you get a 1969 Chevrolet Chevelle COPO, and it's an absolute sleeper. Other than the SS wheels, this classic coupe looks practically bone stock, at least until the engine fires up. Under the hood is a 427-cubic-inch (7.0-liter) V8 making a claimed 425 horsepower and 460 pound-feet of torque. This was the sole year for the COPO package on the Chevelle, and Chevy only made about 323 of them.
The Chevelle's challenger is almost as rare and arguably just as cool. The 1987 Buick Grand National GNX looks just as mean today as when new. It eschews a traditional muscular V8 in favor of a 3.8-liter turbo V6 making a claimed 276 hp and 360 lb-ft, although that number is supposedly a bit underrated. Also, just 547 examples of the GNX version were ever built making it quite a collector's item too.