2012 Buick Regal Premium 1 on 2040-cars

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Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

Buick Avista concept is 'buildable', but not a priority

Buick could build the striking Avista concept that debuted at the Detroit Auto Show, though it's not a top priority, the brand's top executive said Tuesday in New York. "The reaction's been so great, we'll try to run the numbers and see if there's a business case," said Duncan Aldred, Buick vice president of sales, service, and marketing. Buick will show the Avista in red this week at the New York Auto Show as a followup to its Detroit debut. Buick actually built two prototypes, which are being used to promote the brand's performance potential at auto shows around the world this year. "It's very buildable," Aldred told reporters after the reveal of the reveal of the 2017 Encore small crossover before the New York Auto Show. "Ultimately, it comes down to priorities." He added, "We'd love to do it. We could do it, but [there's] lots of things we'd love to do... Nothing to confirm or deny." The Avista concept suggests a sports car with a twin-turbo V6 with 400 horsepower put to the rear wheels. The two-door followed another impressive Buick concept, the Avenir, which was four-door styling exercise from the 2015 Detroit show. Though the Avista remains on the minds of enthusiasts – helped in part by Buick – the priorities for the brand are crossovers. The Avista offers style, but the freshened Encore is the substance for Buick in New York, which along with the Envision, launches this year into the red-hot utility segment. The new Cascada convertible and redesigned LaCrosse also are joining Buick's lineup this year. While the Avista is doable, the brand clearly has other priorities ahead of it. Related Video:

2014 Buick LaCrosse

A Nice, New Buick Aims For Middle Of The Road
Any time someone describes some portion of a car or a driving experience as being "nice," I want to either A) throttle them or B) run as fast and as far as I can from that vehicle. "Nice" is among the most insidious words in the English language - at best it's vague, and at worst, it conveys the exact opposite of its literal meaning. Yet it seems to be used with damnable frequency when it comes to verbally illustrating vehicles. "It looks really nice," or "These seats feel nice," or, heaven forefend, "It's got a nice ride," are all windy signifiers of absolutely nothing resembling a concrete opinion. "Nice" is the adjectival equivalent of meekly smiling and nodding your head.
Of course, I'm as guilty as the next person of having thrown English's least powerful descriptor around. There's even a chance that, rant aside, you'll catch me making nice in reviews to come. That's fine, but you should know that when you stumble upon such usage, past or future, that you've found a sentence in which I'm simply applying a bare minimum of effort to the task.