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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Buick reveals new Verano in Shanghai

The lion's share of the new vehicles being showcased at the Shanghai Motor Show this week may never make their way to US showrooms. But Americans will surely want to note the unveiling of the all-new Buick Verano. The current compact sedan in the Buick lineup arrived in 2011, and is now preparing to enter its second generation with the model you see here. Details are the only element more scarce than photos (GM has released one thus far), but we can see that the new Verano adopts more dynamic styling than the model it replaces. The design borrows elements from the Riviera and Avenir concepts, with a more steeply raked windshield and rear glass said to give the new Verano a more elongated look (and lower drag coefficient) than its compact footprint would dictate. Up front you'll see Buick's signature waterfall grille, flanked by HID xenon headlights with LED daytime running lights and taillamps. Motivation comes courtesy of a 1.5-liter turbocharged Ecotec four, driving 166 horsepower and 184 pound-feet of torque through a new seven-speed dual-clutch transmission. The 17-inch wheels are shod with Continental rubber. Just how many of these specifications will remain relevant when the new Verano reaches Buick dealers on this side of the Pacific remains to be seen, but for now you can delve into the full press release below. Related Video: Buick Verano Debuts at Shanghai GM Gala Night New-generation sports sedan offers stylish exterior, class-leading fuel efficiency and precise handling SHANGHAI – Buick's new-generation sports sedan, the Verano, made its debut this evening at Shanghai GM Gala Night. It will be appearing on Shanghai GM's stand at Auto Shanghai 2015, which starts tomorrow. The brand's latest entry in the mid-range passenger car segment has a stylish exterior, class-leading fuel efficiency and precise handling. The Verano is targeted at individuals who value a personal and dynamic driving experience. Design inspired by Buick Riviera and Avenir concept cars The Verano was inspired by the new Buick Riviera concept car, which premiered in 2013, and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. It represents an innovative interpretation of Buick's classic styling while exemplifying the elegance and dynamism of Buick's new-generation products.

Buick Cascada dies the death everyone expected

Four months ago, the Grim Reaper came for the Opel Cascada. Groupe PSA, which bought Opel from General Motors in 2017, announced the two-door convertible would be phased out. On sale here since 2016 as the Buick Cascada, GM told us it had nothing to say about PSA's announcement. On Friday, the U.S. automaker spoke up, telling Automotive News the droptop "has reached the end of its originally-planned lifecycle and 2019 will be the last model year offered. Dealers have been notified and many will have stock through the rest of this year." Buick paid big money to advertise its first convertible since the 1991 Reatta. Buick threw money at Super Bowls ads and a gaggle of celebrities two years in a row. And when sales began in 2016, Buick enlisted The Unbreakable Kimmy Schmidt star Ellie Kemper for a series of television and online spots. U.S. dealers have been instructed to file final orders this month, and production will continue at the factory in Poland until this summer. Yet the fact we're in February and dealers are predicted to have stock for the next ten months says everything necessary about the state of play. The brand sold roughly 17,000 units in three years, and both 2017 and 2018 saw sales declines of more than 25 percent. Buick didn't expect huge sales from the import, though, and the Cascada earned conquest buyers. A spokesman said, "The Cascada has played its role in the portfolio perfectly, outselling many other premium convertibles while bringing in [6 of every 10] buyers from outside GM." Last we heard, the LaCrosse ceases production next month. Unless the situation changes before the end of the year, Buick will have only the Regal on its passenger car books come 2020. GM will only have two convertibles in its portfolio worldwide, the Chevrolet Camaro and Corvette. Related Video: