2011 Buick Regal Cxl on 2040-cars

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Buick confirms 2017 Encore for New York Auto Show

Buick will unveil the refreshed 2017 Encore at the New York Auto Show in March, company spokesperson Stuart Fowle tells Autoblog. The brand isn't ready to divulge info about the updated compact crossover, but a recent revision to the Encore's European platform-mate, the Opel Mokka (above), might provide hints about what to expect. "While we have no additional details to announce, we're excited to confirm that media and customers will see the new 2017 Encore at next month's New York Auto Show. The Encore joins the Cascada convertible, Envision crossover, and LaCrosse sedan as the fourth new product arriving in Buick showrooms this year," Fowle said to Autoblog. Expect the 2017 Encore to have its own twist on the the Mokka's (now called the Mokka X) exterior styling, and spy shots hint the Buick has a new front end with a smaller grille. The Encore could benefit from the Opel's redesigned dashboard, which integrates the infotainment system into the center stack. It's a very attractive change, and we hope to see the switch in the US. The Mokka X also gets improved safety tech. The German compact CUV now sports adaptive LED headlights that adjust to traffic. US law doesn't allow these intelligent parts, but the Encore might get dumber LED lights. The Opel's improved front-mounted camera also increases the traffic sign detection rate. The Mokka X is available with the updated powertrain from the Encore Sport Touring, so there might not be any engine upgrades for the Buick. Buick needs to keep the Encore fresh, as the compact CUV is the brand's best selling model. It delivered 67,549 of them in 2015, a 38.2-percent jump over the previous year. The popularity continued into January 2016 with 4,920 deliveries – up 42 percent. Related Video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Junkyard Gem: 1990 Buick Reatta

General Motors built some interesting sporty cars during the late 1980s and early 1990s, as the company attempted to claw back market share from European manufacturers of high-end two-doors. There was the mean-looking Oldsmobile Trofeo, the Turin-to-Hamtramck Cadillac Allante, and the gadget-packed Buick Reatta. Here's an example of the latter car, wearing Maui Blue paint and residing in a Denver self-service wrecking yard. There was a lot to like about the Reatta, but the powertrain came as a disappointment: the ancient, rough-running pushrod Buick 3.8-liter V6 engine, driving the front wheels through a four-speed automatic transmission. The 3800 engine made 165 horses in 1990, which wasn't bad for that year, but Reatta money would have bought you a new 1990 BMW 3-Series with a tuneful 168-horse DOHC straight-six. The Buick V6 was something of an Albanian grain-thresher motor compared to the engines in the Reatta's European rivals' cars: rugged but crude. The pre-1990 Reattas came with Buick's amazing touchscreen computer interface, which may have scared off the most conservative Buick traditionalists. This car had more typical-for-1990 controls. Only 6,388 Reatta coupes were made for 1990, so we're looking at one rare Buick here. Handcrafted by these artisans in Lansing. Related Video: Featured Gallery Junked 1990 Buick Reatta View 15 Photos Auto News Buick Convertible Coupe Luxury