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Buick Blackhawk concept headed to auction block again

While the collector car auction market is often criticized for inflating the price of vintage models out of the realm of affordability for many buyers, these sales do give us an opportunity to look back on some of the beautiful, rare designs of the past. Just take a glance at this Buick Blackhawk concept with a shape right out of the '40s or '50s. Despite the heritage styling, it was pieced together from older pieces for Buick to celebrate itself in the early 2000s With styling inspiration from the classic Buick Y-Job concept car, the Blackhawk mixes actual vintage components to create its curvaceous shape. However, the power retractable top is thoroughly modern being made from carbon fiber and stows in the deck lid when the roof needs to go down. After so much work on the outside, the Buick has something equally surprising under the hood. It's a 1970 455-cubic-inch (7.5-liter) V8 GS Stage III V8 with a claimed 463 horsepower and 510 pound-feet of torque, and for easy cruising the mill is linked to a four-speed automatic. Built in-house by Buick, the Blackhawk was once part of the General Motors Heritage Fleet, but the automaker sold it off in 2009 at the Barrett-Jackson auction in Scottsdale, AZ, along with many other members of the collection. The concept went for $522,500 after the buyer's premium, according to the auctioneers. Now, it's crossing the block again with no reserve as part of RM Auctions sale of the Andrews Collection on May 2, 2015, in Fort Worth, TX. The 75-car auction also includes highlights like one of seven 1962 Ferrari 400 Superamerica SWB Cabriolet models bodied by Pininfarina. Featured Gallery Buick Blackhawk Concept News Source: RM Auctions, Barrett-Jackson AuctionsImage Credit: Darin Schnabel Courtesy of RM Auctions Design/Style Buick Auctions Convertible Concept Cars

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir