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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2017 Buick LaCrosse an evolution of sharp Avenir concept

After years as a bloated, uninspiring, but comfortable near-premium sedan, Buick has taken the wraps off a leaner, lither, far more stylish LaCrosse. The third-generation model has just made its debut at the 2015 Los Angeles Motor Show. While there's a lot to talk about, let's first address the new, Avenir-inspired sheetmetal. The fascia is basically the concept car smoothed over into production form, featuring the same winged trishield. In place of the chrome-trimmed waterfall, the LaCrosse gets a blacked-out, recessed grille with a chrome surround. It looks good in photos but it's better in person, adding a real sense of complexity and depth to the front end. The headlights and lower fascia, meanwhile, adhere closely to the concept. The same cannot be said of the LaCrosse's tail. While the taillight lighting pattern is similar, the overall shape of the lighting element is radically different, refining the design featured on the back of the Regal. Also gone, sadly, is the Avenir's boattail rear deck. Instead, the LaCrosse gets a small rear deck that curves up into a pleasant duckbill spoiler. The rest of the tail is pleasantly restrained. Perhaps the weakest point is the profile, where Buick has instituted a "split-spear" design, featuring a strong shoulder line above the rear wheel well, which sits below an even stronger character line that curves down and towards the front of the car. It strikes us as just a little too much, like the Impala. Underneath that sheetmetal, Buick has managed to trim nearly 300 pounds of body fat, nearly half of which came from the vehicle's actual structure. That 300 lbs, according to Buick's engineers, is equivalent to a Kenmore side-by-side refrigerator, in case you needed a helpful comparison. Despite the weight savings, Buick has upped the torsional rigidity for this new model by 15 percent. The LaCrosse's cabin features a strong, cockpit-like design, with a high, floating-bridge center console. This is possible due to Buick's adaption of the Electronic Precision Shift system, introduced earlier this month on the new Cadillac XT5. Despite the new-fangled console design, Buick's retained the wraparound cabin style introduced on the second-gen model. Based on a quick crawl around the interior, space is great in front, although ingress in back is somewhat difficult due to the roofline. You're probably wondering why we haven't said anything about the mechanicals just yet.

New Forza Horizon 2 pack features Chevy Monte Carlo SS, Audi RS6 Avant [w/video]

The latest car pack for Forza Horizon 2 is hitting Xbox Live today, giving Xbox One owners a shot at six new vehicles that date back to 1970. Leading the charge in the hearts and minds of the Autoblog staff is, of course, the 1988 Chevrolet Monte Carlo SS, one of the most 80s-tastic performance coupes of its time. Chevy's 80s-era NASCAR representative is joined by another General Motors performance two-door, in the form of the 1970 Buick GSX. Complete with a 455-cubic-inch V8, the GSX could best be thought of as the grandpappy to the iconic GNX of the late 1980s. Crossing the pond, we have a trio of offerings from the United Kingdom, with the 2002 Lotus Esprit V8, the redesigned, aluminum-intensive 2014 Land Rover Range Rover Supercharged and finally, the 2015 McLaren 650S. The mid-engined offerings should be a riot on the winding roads of Forza Horizon 2's European locales, while the Range Rover should make cross-country efforts an absolute breeze. Finally, virtual wagon lovers will be able to enjoy the 2015 Audi RS6 Avant and its combination of Quattro all-wheel drive and a twin-turbocharged V8. As per usual, this latest car pack will be available to gamers for $5 while season pass owners will score the sextet of vehicles for free. Scroll down for a video of the new offerings in action, as well as the official press release from Turn 10 Studios. "Forza Horizon 2" NAPA® Chassis Car Pack Now Available The roads and countryside of "Forza Horizon 2" beg for you to leave your mark on them. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One has arrived, bringing five amazing new cars to blaze trails, break records, or just enjoy a casual cruise in. First off, the new McLaren 650S Coupe's uncanny acceleration and preposterous top speed will satisfy the elitist in you. If you want get away from it all, there's no better way than in the Supercharged Land Rover. Need muscle? Take the classic form of the Buick GSX or the later model Monte Carlo SS for a spin. We all need more wagon in our lives and the Audi RS6 is ready to run around town or serve up surprises at the track. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One is available today for $5 in the Xbox Live store. Starting today, also available this month for free for all Xbox One players is the 2002 Lotus Esprit V8.