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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Junkyard Gem: 2002 Buick Regal Joseph Abboud Edition

Ever since we saw that snazzy green 2000 Buick Regal GSE last month, with its supercharger and Monsoon Audio speakers, I've made it my junkyard-searching goal to find a genuine Joseph Abboud Edition Regal among the not-so-interesting Luminas and Vues in the GM sections of my local car graveyards. While this publication once stated that the Joseph Abboud Regal was "the low point of the brand" (in my view, the nadir was achieved with the Iron Duke-powered Skylarks of 1980-1985), my great love of designer-edition Detroit cars overrides any so-called rational opinions on the subject. It took less than three weeks of walking the aforementioned junkyard GM sections to find a Regal with the mark of the famous menswear company on the fenders. The heyday of designer-edition cars came during the 1970s, when Lincoln offered Continentals co-branded by Bill Blass, Givenchy, Pucci, and Cartier. At the same time, American Motors teamed up with Levi's and Oleg Cassini, and fashion-industry players continued to work with car manufacturers here and there after that time. It appears that the Abboud package got you nice leather seats with these monograms, plus the stylish fender badges. Otherwise, it was just a nicely-equipped but unspectacular late W-Body. For you GM trivia fans out there, the W platform stayed in production for an impressive near-three-decade span, from the 1988 Pontiac Grand Prix through the (fleet-only) 2016 Chevrolet Impala Limited. The final W-based Regals rolled off the assembly lines in 2005. This car has the 240-horsepower supercharged 3800 V6, so it's the GS version. You could get the Abboud package on the non-supercharged LS Regal as well. If you did, you got the better tires and suspension used on the GS. These Roots-type Eaton M90 blowers are by far the easiest superchargers to find and extract from a junkyard car. In fact, there's such a glut of these things at swap meets that the going price now hovers around 50 bucks. This car looks to have been in decent shape when it arrived in the junkyard. The original owner's manual was still in the glovebox when I found it. The 240-horse supercharged engine was Harley Earl's idea, turns out. He'd been dead since 1969, but that's a technicality. Some tips for selling the new Regal.

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir