1987 Buick Regal T-type With 455 Engine on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

2013 Buick Encore

Ignored On Arrival, But Coming On Strong
An image exists out there that perfectly conveys the fate we thought would befall the Buick Encore after its world debut at the 2012 Detroit Auto Show. The shot shows the just-unveiled Encore on stage, basking in the glow of spotlights but surrounded by a large display area that's bereft of both cars and people. Two journalists are sitting on a couch over to the side, both facing the Encore but ignoring it as they inspect their swag, and a solitary custodial engineer pushes a vacuum back and forth across a sea of gray carpet.
Like a kid with his birthday cake at a party no one came to, this little crossover's debut was largely, almost cruelly, ignored. Who can blame us, though? Two shows ago, the Motor City's main stage welcomed the redesigned Aston Martin-esque Ford Fusion, the 3 Series-assassin ATS from Cadillac and the return of Dodge to the small car game with the Dart. A fourth model for the wayward Buick brand, especially one so arguably un-Buick in form and function, did not seem to deserve the attention paid to its peers that year.

2021 Buick Envision's bold design means small space gains, a few big losses

So far, every preview we've had of the 2021 Buick Envision compels us to believe that it isn't playing in the same league as the current Envision, nor is it playing the same sport. The chiseled, crisp exterior is matched by an interior that, in pictures at least, sends a genuine premium message. GM Authority got early intel on dimensions for the new crossover, the numbers showing that the only close relationship between the current and the new Envision is in size. According to GMA, the 2021 Buick will be 185.5 inches long on a wheelbase of 109.4 inches, it'll stand 74.1 inches wide without mirrors, and 64.6 inches tall. Front and rear tracks are matched at 63.3 inches. That makes the new version 1.8 inches longer than the current five-seater, with a wheelbase stretched 0.9 inches, while width is 1.7 inches wider but overall height is 2.2 inches lower. The track has been expanded by 1.3 inches front and back. The four-trim lineup will be base, Preferred, Essence and Avenir. Buick's website pegs the current Envision at the single curb weight of 3,755 pounds. GMA writes that the new car comes in at 3,685 pounds in base form, or 3,932 in top Avenir trim. Those could all represent weights for front-wheel-drive models. AWD will be optional on all but the base 2021 Envision. The price for edgier design is a tiny cut in interior room in front. In the coming crossover, front headroom shrinks 0.4 inches to 39.6 inches, front legroom shrinks by 0.5 inches, front shoulder room goes down by 0.3 inches. Front hip room gains 0.7 inches, however, Occupants in the row behind get a tiny bit more space in two dimensions, rear headroom going up 0.4 inches, rear legroom by 1.8 inches, Rear shoulder room gets shaved 0.7 inches, and those haunches on the 2021 model take a bite out of rear hip room, that spec dropping by 5.7 inches to 47.4.  Cargo room sees a slight dip, too, there being 25.2 cubic feet of space behind the second-row of seats compared to 26.9 feet available now. The gap grows with the rear seats down, the coming Envision able to swallow 52.7 cubic feet behind the front row, the current Envision managing 60 cubic feet.  When product starts showing up on dealer lots, we're to expect a 2.0-liter turbocharged four-cylinder under the hood with 230 horsepower and 258 pound-feet of torque, shifting through GM's nine-speed automatic transmission. GMA believes pricing will start around $34,000, which would be about $500 more than the current Envision.