1986 Buick Regal T-type Grand National on 2040-cars

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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2022 Buick Enclave Avenir Interior Review: What’s in an Avenir?

The second-generation Buick Enclave launched for the 2018 model year, and was updated for 2022. The Avenir is the highest and most expensive trim of the 2022 Buick Enclave. At $56,295 (including the $1,195 destination charge), it is $12,300 more than the base Essence trim, and $5,300 more than the Premium trim. Adding all-wheel drive increases that price to $58,495. While still not our favorite three-row luxury pick, we can’t help but appreciate the design, comfort and space of the 2022 Buick Enclave Avenir. Regardless of trim level, the Enclave comes standard with front-wheel drive, offering all-wheel drive as an option. Each Enclave has a 3.6-liter V6 paired with a nine-speed automatic transmission. Despite the AvenirÂ’s 4,469-pound curb weight, which outdoes those of the Premium and Essence trims by 71 and 110 pounds, respectively, it shares the same fuel economy ratings: 21-miles-per-gallon combined (18 city, 26 highway) for FWD, and 20 combined (17 city, 25 highway) for AWD. So, what does the Avenir include? There are a few features standard on the Avenir that are also standard on the Premium trim. These include a Bose 10-speaker premium audio system, head-up display, navigation, surround-view parking camera, rear camera washer, rear pedestrian alert, four-way power lumbar adjustments for the driver and front passenger, ventilated front seats, power steering column, driver memory settings , heated second-row outboard seats, power 60/40 split-folding third row, an 8-inch digital display between the gauges and power-folding side-mirrors with auto-dimming driverÂ’s side. Some features come standard on Avenir that are options on other trims. Inside, the Avenir gets a standard power sunroof with fixed rear skylight. Adaptive cruise control comes standard, as does enhanced automatic emergency braking. It also has a 120-volt outlet on the rear of the center console. But the Avenir has some exclusive features that make it stand out from the rest. It has nicer trim and quilted leather upholstery that help make it feel considerably more upscale than the rest of the lineup. The Avenir is the only trim with rain-sensing windshield wipers, and embroidery for the first-row floor mats (an indispensable feature, we know). It gets standard 20-inch aluminum wheels with Avenir Pearl Nickel finish. Twenty-inch wheels are available as an option on the other trims, but those are limited to polished aluminum or chrome finishes. It also has its own unique mesh grille.