1984 Buick Regal Limited on 2040-cars

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Buick: Odell Beckham Jr.

An Opel droptop in Buick drag crashes a wedding. No one's quite sure who made the Cascada, but Emily Ratajkowski definitely got the bouquet. She channels Odell Beckham Jr., laying out to make the catch – and conveniently Beckham is actually there to jokingly shoot her down. Did Buick nail this one, or was it (as Beckham quips) "out of bounds?" Let us know.

Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Bob Seger's Detroit Made music video is an homage to the Motor City

At this point, Bob Seger feels like the living embodiment of old-school rock 'n' roll. The Michigan native has been strumming out classic records like Night Moves for decades, and he just released a new single called Detroit Made. It sounds like a future staple of just about every classic car show within the next few years, and the video is dedicated to the Motor City, past and future.
Detroit Made is all about cruising in the city in a classic Buick Electra 225, perhaps better known as a "deuce and a quarter." It's straight-down-the-middle rock and could just as easily be from a decades-old Seger album as something new.
The video for the new single mixes shots of American classics cruising along Woodward Avenue with a contemporary look at the city. Sure, there are the well-known dilapidated buildings falling into rubble, but the people there aren't just letting the city die. Other parts show the attempts to clean things up and rebuild. Check out the video if you need a few minutes of old school rockin' in your life.