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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Envision spied fully disrobed in China

The Buick Envision crossover is supposed to have its big reveal on August 28 and be on display at the Chengdu Motor Show, but apparently the new midsize crossover just can't wait to meet its public. Car News China caught a completely undisguised example parking outside of the convention center where the show is held.
The Buick designers are going right down the middle with the styling with nothing too flashy to turn off potential buyers. Still, it's a handsome CUV that kind of looks like a stretched Encore from some angles with vents along the hood, a large greenhouse and a prominent crease running down the side.
This new midsizer is hitting the Chinese market first and reportedly rides on GM's Delta platform that's also found underneath the Buick Verano. According to Car News China, prices there are between 160,000 yuan and 220,000 yuan ($26,000 - $35,800 at current rates). However, it's also rumored to eventually make its way across the Pacific to give Buick buyers in the US an option between the Encore compact crossover and larger Enclave.

2018 Buick Regal TourX vs. wagon competitors: How it compares on paper

To the great joy of auto enthusiasts nationwide, wagons are back! Well, at least there's a few more of them. The latest is the 2018 Buick Regal TourX, which we just had our first drive of and found to actually be quite good with pleasant handling, solid power and plenty of space. But, how does the TourX compare to other cladded wagons? Well, let's dive into the specs and fire up the ol' spreadsheet maker for Buick Regal TourX vs Subaru Outback vs Audi A4 Allroad vs VW Alltrack vs Volvo V60 Cross Country. True, some are from mainstream brands and others are from luxury marques, but Buick straddles both realms, so it's appropriate to look at them all. Of course, there's more to these cars than just the numbers, but they're still important, and in the case of this class of crossover-aping wagons, can vary more than you'd expect. So check out the specs in the chart below, which are followed by more analysis and photos of each. Discover and compare other wagons and crossovers with our Car Finder and Compare tools. Engines and Transmissions When comparing powertrains, the Buick is far-and-away the winner as far as torque is concerned, and is in a nearly three-way tie for horsepower. Its 295 pound-feet of torque is 22 lb-ft more twist than the next-most-grunty Audi A4 Allroad. And in regards to power, the Buick's 250-horsepower engine is only down 6 hp to the most-powerful Subaru and its optional naturally aspirated flat-six, and just 2 hp less than the Audi. At the bottom of the pack is the Subaru Outback with the standard naturally aspirated flat-four, which only makes 174 hp and 174 lb-ft of torque. That may not seem too bad compared with the VW Golf Alltrack, which only makes 170 hp and 199 lb-ft of torque, but the VW is much lighter by between 200 and 300 pounds. Transmission-wise, there's quite a bit of variation in the group. The Regal TourX and the Volvo V60 Cross Country rely on eight-speed automatics, all Outbacks use CVTs, and the Alltrack and Allroad have dual-clutch automated manual transmissions with six and seven gears, respectively. But for people that want to shift for themselves, the only option is the Volkswagen, which offers a traditional six-speed manual transmission on the Golf Alltrack. Cargo and Interior Space One of the main reasons to buy a wagon is for the body style's large cargo capacity. And for the most space for things and stuff, you'll want to check out the Subaru and the Buick.