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2018 Buick Regal Sportback First Drive Review | Eyes wide shut

AUSTIN, Texas—Barreling along the tight backroads of Austin's Hill Country, my driving partner was coming in a little hot. Usually, beads of sweat would have appeared by now, hand crushing the grab handle. On roads such as this one, which are barely a car and a half wide, unusual confidence in the car is essential. But even with eyes closed (from the passenger's seat), it felt as if I was riding in an Audi, not in a product that shares its roots with the Chevrolet Malibu. This is a very good thing for Buick. It's unusually planted and stable, almost Germanic in nature. There's no traditional sedan available on these shores, which begs the question: Did the new Regal have to be a hatchback? Nope. Buick sells a traditional four-door Regal in China. The Regal Sportback, which is built in Russelsheim, Germany, is a European take on the sedan, in the vein of the recent proliferation of four-door "coupes" from all sorts of car manufacturers. It's far more versatile than most stylized sedans, however, with a wide opening that can swallow a full-size bicycle with both wheels on. Really—we tried it. There is an alternative to the hatchback, although it won't please sedan purists: the Regal TourX, a wagon in all but name. The 310-hp Regal GS isn't far away, either, and a luxe Regal Avenir is likely to appear. A hybridized Regal eAssist is also a possibility. Alas, the Regal nameplate is unlikely to reappear on a two-door coupe, according to a Buick spokesperson. The closest analogy for the Regal Sportback is the recently departed Volkswagen CC, in both form and function. From the quarter angles, the Regal Sportback has hints of the last-generation BMW 5 Series. Dead on from the front, or in your rearview mirror, there is more than a hint of the Audi shield grille. The LED headlight signature is distinctly European in style, but vaguely defined. Dynamically, the front-wheel-drive Regal Sportback is a match for the Audi A4/A5 Sportback duo. The smooth, turbocharged 2.0-liter inline four is a formidable powerplant, particularly when paired with the nine-speed automatic transmission. Its 250-horsepower output is a close match for Audi's engine of the same displacement. All-wheel drive is offered on the top two trim levels, Preferred II and Essence, as an option, paired with an eight-speed automatic. A trick differential that can direct torque to individual wheels, in addition to splitting it front and rear, is standard on the AWD models.

GM to add 1,200 workers at 2 Michigan factories

DETROIT — General Motors is adding 1,200 jobs at two Michigan factories to build midsize SUVs and two new luxury sedans. GM said Friday that its Lansing Delta Township plant will get a third shift and 800 more workers to build the Chevrolet Traverse and Buick Enclave SUVs, which have three rows of seats. The Lansing Grand River plant will get a second shift and 400 more workers to build two new Cadillac sedans, the CT4 and CT5. Employees laid off at other GM factories will fill the new jobs first, then workers will be added, GM spokesman Dan Flores said. The company has not determined yet how many new people will be needed, he said. Both additional shifts will start working sometime between April and June, the company said. Lansing Delta Township now employs about 2,500 salaried and blue-collar workers, while the Grand River plant has 1,400. GM sold more than 147,000 Traverse SUVs in the U.S. last year, a 0.4% increase from 2018. Enclave sales were up 3% to just over 51,000, according to Autodata Corp. Related Video:

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.