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This 1988 Buick LeSabre Estate Wagon looks like a boxy, wood-sided bargain

The growing interest in 1980s cars has meant that General Motors' full-size B-body station wagons of the era are now attracting the interest of collectors as well as iconoclasts seeking an SUV alternative. This 1988 Buick LeSabre Estate Wagon for sale right now on eBay Motors, looks to be a tempting example of the genre. It has covered just 72,000 miles and is described as a "rust-free southern car." The A/C is said to be cold, and it's equipped with power windows, a split-bench front seat and a rear-facing third seat. Whereas the Electra was the wagon for the finest estates, the LeSabre presumably was for those that were one rung down, so it has a slightly more downmarket maroon cloth interior where the Electra would have velour. Yet this LeSabre Estate Wagon is still slathered in a full complement of woodgrain siding, and this car sports a factory set of wire wheel covers. We're told the 5.0-liter V8 sound great, while the paint is said to be "a little tired" and one headlight looks like it needs to be replaced. The "Buy It Now" price is $8,500, and the seller is also inviting offers. Plus, 1% of the sales price benefits St. Jude's Children's Research Hospital, so there's a feel-good factor. For comparison, this wagon's Oldsmobile twin currently being auctioned on Bring a Trailer already has been bid past $8,900 for four days still to go in the auction. This '83 Custom Cruiser has 74,000 miles and looks maybe a little spiffier, but not a lot more so. The seller of this Oldsmobile includes a video in his listing, and in it he appears to be not wearing pants. Sometimes it's all about presentation. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits